How Bellroy does email marketing
14 campaigns · bellroy.com · RSS
Bellroy puts its heart, soul and countless design hours into helping the world carry with simplicity and ease. Every piece has been deeply considered, for the best of life's little moments.
Bellroy sends about 2.2 campaigns a week, most often on Tue around 1am US Eastern. Its median subject line runs 21 characters, and 7% carry an emoji.
- Campaigns a week
- 2.2
- Median subject
- 21 chars
- Median words
- 188
- Carry a promo code
- 0%
When Bellroy sends
Across 12 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Bellroy chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Bellroy sends
Mostly Product Showcase (57% of campaigns).
The stack behind the sends
Bellroy sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace, SendGrid to send as this domain, which usually means other tools sit alongside the main platform.
A typical Bellroy campaign carries 188 words and 16 images.
How this is measured
Every figure comes from real Bellroy emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Bellroy campaigns.