How Dick's Sporting Goods does email marketing
Fashion & Apparel75 campaigns · www.dickssportinggoods.com · RSS
DICK'S Sporting Goods began in 1948 when 18-year-old Dick Stack, working at an Army surplus store in Binghamton, New York, was dismissed by his boss as a "dumb kid" after suggesting fishing tackle products. He quit, and his grandmother gave him $300 from her life savings, telling him to open his own store. Dick used the money to launch a bait-and-tackle shop in Binghamton, later expanding his product line by the late 1970s into the broader sporting goods offerings the store carries today.
Dick's Sporting Goods sends about 11.5 campaigns a week, most often on Sun around 6am US Eastern. Its median subject line runs 56 characters, and 53% carry an emoji.
- Campaigns a week
- 11.5
- Median subject
- 56 chars
- Median words
- 601
- Carry a promo code
- 0%
When Dick's Sporting Goods sends
Across 73 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Dick's Sporting Goods chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Dick's Sporting Goods sends
Mostly Promotions & Sales (93% of campaigns).
The stack behind the sends
The sending platform has not been detected yet.
Tracking & personalization
- Monetate Analytics
- 74 of 75
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
A typical Dick's Sporting Goods campaign carries 601 words and 22 images.
How this is measured
Every figure comes from real Dick's Sporting Goods emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Dick's Sporting Goods campaigns.