How Dick's Sporting Goods does email marketing
Fashion & Apparel165 campaigns · www.dickssportinggoods.com · RSS
DICK'S Sporting Goods began in 1948 when 18-year-old Dick Stack, working at an Army surplus store in Binghamton, New York, was dismissed by his boss as a "dumb kid" after suggesting fishing tackle products. He quit, and his grandmother gave him $300 from her life savings, telling him to open his own store. Dick used the money to launch a bait-and-tackle shop in Binghamton, later expanding his product line by the late 1970s into the broader sporting goods offerings the store carries today.
Dick's Sporting Goods sends about 13 campaigns a week, spread across the week, most often around 6am and 4pm US Eastern. Its median subject line runs 57 characters, and 59% carry an emoji.
Measured from 165 campaigns sent Jul 9 to Oct 7, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 12.7 3.6 times typical (3.5)
- Median subject length
- 57chars 2 times typical (29 chars)
- Median words
- 595 3.6 times typical (166)
- Discount in the subject
- 82% 72 points above typical (10%)
Latest Dick's Sporting Goods emails
All 165 campaignsWhen Dick's Sporting Goods sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 6am and 4pm are the most common hours, within one email of each other (up to 45% of sends). Across 161 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 24 | 15% |
| Tuesday | 24 | 15% |
| Wednesday | 24 | 15% |
| Thursday | 22 | 14% |
| Friday | 22 | 14% |
| Saturday | 22 | 14% |
| Sunday | 23 | 14% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 7 | 4% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 72 | 45% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 1 | 1% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 7 | 4% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 73 | 45% |
| 5pm | 0 | 0% |
| 6pm | 1 | 1% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Dick's Sporting Goods subject lines
The median runs 57 characters across 12 words, against 29 for the typical Fashion & Apparel brand. The words Dick's Sporting Goods reaches for most: “off”, “deals” and “clearance”.
- “Up to 50% off expires TONIGHT ⏰ Shop The Fall Deal Drop & save BIG on top brands” 80 chars · Oct 7
- “NEW markdowns! Up to 70% off select clearance is worth a look 👀” 63 chars · Oct 7
- “New markdowns added! 🚨 Up to 70% OFF select clearance” 53 chars · Oct 6
- “Ends TOMORROW ⏳ Up to 50% off deals from brands you love” 56 chars · Oct 6
- “🍂 It's The Fall Deal Drop 🍂 Score up to 50% off deals from top brands” 69 chars · Oct 5
What Dick's Sporting Goods sends
Mostly Promotions & Sales, at 88% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
The sending platform has not been detected yet.
Tracking & personalization
- Monetate Analytics
- 161 of 165
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Dick's Sporting Goods campaign carries 22 images.
Compare Dick's Sporting Goods with 7 For All Mankind and Rothy's
See how 7 For All Mankind and Rothy's send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Dick's Sporting Goods emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.