How Rothy's does email marketing
Fashion & Apparel128 campaigns · rothys.com · RSS
Rothy's is a shoe company offering clogs, flats, sneakers, and loafers for women, men, and kids. It is known for its washable and sustainable shoes.
Rothy's sends about 10 campaigns a week, spread across the week, most often around 3pm US Eastern. Its median subject line runs 24 characters, and 8% carry an emoji.
Measured from 128 campaigns sent Jul 7 to Oct 7, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 9.8 2.8 times typical (3.5)
- Median subject length
- 24chars 17% less than typical (29 chars)
- Median words
- 87 48% less than typical (166)
- Discount in the subject
- 9% About the same as typical (10%)
- Copyable promo code
- 2% About the same as typical (0%)
Latest Rothy's emails
All 128 campaignsWhen Rothy's sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 3pm is the most common hour (up to 27% of sends). Across 124 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 16 | 13% |
| Tuesday | 18 | 15% |
| Wednesday | 19 | 15% |
| Thursday | 19 | 15% |
| Friday | 17 | 14% |
| Saturday | 18 | 15% |
| Sunday | 17 | 14% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 17 | 14% |
| 7am | 7 | 6% |
| 8am | 20 | 16% |
| 9am | 19 | 15% |
| 10am | 13 | 10% |
| 11am | 11 | 9% |
| 12pm | 1 | 1% |
| 1pm | 1 | 1% |
| 2pm | 0 | 0% |
| 3pm | 34 | 27% |
| 4pm | 1 | 1% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Rothy's subject lines
The median runs 24 characters across 4 words, against 29 for the typical Fashion & Apparel brand. The words Rothy's reaches for most: “new”, “fall” and “sale”.
- “HERRINGBONE SEASON” 18 chars · Oct 7
- “New slippers for the whole fam.” 31 chars · Oct 6
- “What’s new, for you.” 20 chars · Oct 5
- “NEW: The evolution of ballet.” 29 chars · Oct 4
- “This weekend: Charm Bar!” 24 chars · Oct 3
What Rothy's sends
Product Showcase is the campaign Rothy's sends most, at 18%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Rothy's sends with SparkPost and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
The median Rothy's campaign carries 18 images.
Compare Rothy's with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Rothy's emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.