How Rothy's does email marketing
Fashion & Apparel60 campaigns · rothys.com · RSS
Rothy's is a shoe company offering clogs, flats, sneakers, and loafers for women, men, and kids. It is known for its washable and sustainable shoes.
Rothy's sends about 8.9 campaigns a week, most often on Thu around 3pm US Eastern. Its median subject line runs 25 characters, and 8% carry an emoji.
- Campaigns a week
- 8.9
- Median subject
- 25 chars
- Median words
- 85
- Carry a promo code
- 3%
When Rothy's sends
Across 56 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Rothy's chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Rothy's sends
Mostly Product Showcase (30% of campaigns).
The stack behind the sends
Rothy's sends with SparkPost and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
A typical Rothy's campaign carries 85 words and 18 images.
How this is measured
Every figure comes from real Rothy's emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Rothy's campaigns.