Audi expands in-vehicle personalization with enhanced Audi Themes experience

Audi expands in-vehicle personalization with enhanced Audi Themes experience

New Personal Themes capability allows eligible customers to upload their own images and create customized in-vehicle experiences

New Audi Themes offering unlocks access to a growing catalog of 340 professionally designed themes

Eligible customers can explore Audi Themes via seven-day introductory trial period

RESTON, Va., September 9, 2026 – Audi of America today announced new enhancements to Audi Themes, expanding the way customers can personalize their vehicle experience through access to a growing catalog of curated digital themes and the introduction of Personal Themes, a new capability that allows eligible customers to create custom themes using their own photos. Audi Themes is an optional digital personalization offering that enhances the visual appearance of compatible vehicle infotainment displays and, where equipped, interior lighting. It does not alter vehicle performance, driving characteristics, safety-enhancing features, or core infotainment functionality.

Audi Themes enhances the in-vehicle experience by combining display backgrounds for the center and passenger displays with coordinated interior lighting colors, where equipped. With a wide range of existing designs and additional new content planned throughout the year, Audi Themes gives customers additional opportunities to make their Audi a reflection of their individual style and life.

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