Skip to content

Backpacks that make your day

Let's solve backpack decision fatigue.

Bellroy <[email protected]>

Product Showcase

Share
Sent with Klaviyo Sends about 2 a week All facts

Bellroy showcases its backpack collection, highlighting features that simplify daily life, such as optimized designs and thoughtful organization. The brand presents various models, including the Lite Daypack, Tokyo Totepack, and Venture Ready Pack, each addressing specific needs and preferences. Bellroy emphasizes good design that makes life simpler and more organized.

What the raw message shows

From the headers

Sent with
Klaviyo See it in the headers

In the HTML

Built with
Animated GIFs

Across Bellroy's email

Sends
About 2 a week
DMARC
Not enforced

Failures are monitored but still delivered.

The copy

295 words · about 1 min to read · 1 button

Button Shop All

[Header] Your day, your backpack

[Intro] Fancy features sound good, but they won't simplify your life on their own. Here's how to choose a backpack that complements your routine, not just carries your things. [CTA] Shop Backpacks

[Header] The right backpack suits the way you live [Copy] How a backpack is optimized for your needs is what matters most. Ask yourself: where are you headed, and what are you bringing? That frames the decisions that come next. [Product name] Lite Daypack [Starburst] Performance meets comfort

[CTA] Shop Lite Collection

[Header] Each detail should solve a problem [Copy] What frustrations disrupt your day? Instead of a backpack with the longest feature list, fix your flow by addressing carry issues – like fold-flat pockets that expand when you need them. [Product name] Tokyo Totepack [Starburst] Adapts to your daily carry

[CTA] Shop Tokyo Collection

[Header] Your backpack needs to suit your setting [Copy] The environment where you live and where you're going is a serious factor. Think about how materials, size and fit pair with the conditions and terrain you encounter. [Product name] Venture Ready Pack [Starburst] All-weather reliability

[CTA] Shop Venture Collection

[Header] Thoughtful organization matters more than pocket count [Copy] Don't assume pockets and compartments make life more organized. A well-placed key clip is more useful than three tucked-away spaces that never get used. [Product name] Classic Daypack [Starburst] Front pocket organization

[CTA] Shop Classic Collection

[Header] Good design makes life simpler. [Copy] From always knowing where to find your sunglasses to swiftly moving through your daily routine, your backpack should end rummaging and harmonize with the life you lead. [Product name] Transit Workpack 20L [Starburst] Streamlined design done right

[CTA] Shop Transit Collection

[Header] Backpacks designed for your day [CTA] Shop Backpacks

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
o1287.shared.klaviyomail.com · 167.89.80.86

Klaviyo's sending servers

SPF
Pass for send.bellroy.com
DKIM
  • Pass signed by bellroy.com
DMARC
Pass for bellroy.com

Policy: none, so failures would still be delivered

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
No feedback-loop header
Show all 20 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received Identifies Klaviyo
from o1287.shared.klaviyomail.com (167.89.80.86) by [receiver] (cloudflare) id kjzl82Di5Jd7 for <[recipient]>; Tue, 20 Oct 2026 04:00:43 +0000
Received
by recvd-58c4dcfb94-cblv6 with SMTP id recvd-58c4dcfb94-cblv6-1-6AD6E76B-85 2026-10-20 04:00:43.493066619 +0000 UTC m=+1767586.006124119
Received
from ODMwMDI4Mw (unknown) by geopod-ismtpd-12 (SG) with HTTP id 5U8QUsTSS4ezgimEmeD1wg Tue, 20 Oct 2026 04:00:43.489 +0000 (UTC)

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [recipient]@send.bellroy.com designates 167.89.80.86 as permitted sender) receiver=[receiver]; client-ip=167.89.80.86; envelope-from="[recipient]@send.bellroy.com"; helo=o1287.shared.klaviyomail.com;
Authentication-Results Authentication result
[receiver]; dkim=pass header.d=bellroy.com header.s=kl2 header.b=DxvXvn1x; dmarc=pass header.from=bellroy.com policy.dmarc=none; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o1287.shared.klaviyomail.com; spf=pass ([receiver]: domain of [recipient]@send.bellroy.com designates 167.89.80.86 as permitted sender) smtp.mailfrom=[recipient]@send.bellroy.com; arc=none smtp.remote-ip=167.89.80.86

Platform

X-Kmail-Account
PQP6U8
X-Kmail-Message
01M517QHRWTQDP7KQ9R2E3A8YC
X-Kmail-Ops
01KWZ56WT9JV418A01P9XWXVQ0
X-SG-EID
u001.64e28gPkiVfVtDAX+r2Hw1jDGISwLqf7i3X9IIF4oYiowIY3dXzF5QsIuD+TQehIDAR+4T+/FKle9f7pngg/pRc44foiuLyfVCR5snxD8Y/u+S5H0RcW5cUzv/xiHm+HAUe5Yn5+cAs/o90zWwkf6dgp/x2f/UTjIRf0ry06Q1wGsNfsgRaSVePfDH2pqQjj4Eazv0OU6xSV0yKv1nV6yv/pdHPtBOxJv85T+/HDO4ZmYzXNZry0b6MH1Mjc/kbb
X-SG-ID
u001.SdBcvi+Evd/bQef8eZF3BiU3Zi1S53GtqGa3TWBmqe75yn5aYrkvkfG+ZGKrHRvq3vn6bPHxdINK3HzN+urVfuaKG3RSu67QvxaE6XSCrMolLT5MzRPuMiKB8RMaT5j6CIApoBUqswf40O5LBxB0ijdX/0UX6sAey+mnVz6bnh+guX3pTbDNhLQQTJUcFr0YVpxcgyJpGiwLXHYLisv0OMTBLeJcWpSO9bblSiKsk7BXSz8sCbOyptGPL69+Z3UXUKqWW1fEofJjU2h+V4Ey+a4xJSJyvIEOJHBWi4F63Yfst0WDjhgWoces8Ff/a7O9VarkJtqpZH8z+ppzE3ZMiQPMkz3obw8EPswhHSu9bgmI/IyR51/oVmBprG0XBRFf
X-Entity-ID
u001.2I0MKH35YmkVSHo88QKFSQ==

Unsubscribe and feedback

List-Unsubscribe
<https://manage.kmail-lists.com/…>
List-Unsubscribe-Post
List-Unsubscribe=One-Click
X-Report-Abuse
Please report any spam or abuse to: [email protected]

Message

Content-Type
multipart/alternative; boundary=0aaade2d0adf9a610ffa648488bc6ea9ff29d08175ca87d5deaa952225d3
Date
Tue, 20 Oct 2026 04:00:43 +0000 (UTC)
From
Bellroy <[email protected]>
Mime-Version
1.0
Message-ID
<5U8QUsTSS4ezgimEmeD1wg@geopod-ismtpd-12>
Subject
Backpacks that make your day

More from Bellroy

All 31 emails
Bellroy

What makes our materials different?

Bellroy

How Cinch came to life

Bellroy

What’s in our bags? Mini bags!

Bellroy

Struggling to choose a work bag?

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Fjallraven

Backpacks Built for Your Everyday

Compare
Away

Fan-favorite backpacks for a reason

Compare
Monos

Backpacks made for Mondays

Compare
DAGNE DOVER

BATTLE OF THE BACKPACKS.

Compare

Archived for reference and commentary. Bellroy, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.