Better with time
60 seconds is all it takes
Cowboy announces that its bikes receive over-the-air updates, unlocking new features and performance upgrades in under 60 seconds. The brand highlights the seamless improvements that come with these updates, such as AdaptivePower. Cowboy also mentions its 14-day return policy and 2-year warranty.
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A man riding a black Cowboy bike in an urban setting, wearing a flowing light-coloured coat. The background features modern architecture with glass and concrete buildings.
Magic in the air
Every Cowboy comes with a secret superpower.
Your bike gets better over time.
With over-the-air updates, your ride evolves in under 60 seconds – unlocking new features like AdaptivePower™ and performance boosting upgrades.
No tools, no tinkering. Just seamless improvements that appear like magic. One click to download your next superpower.
And the best part?
There’s more to come.
14 day return
200+ service locations
Rue de la Régence 67
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