How Cowboy does email marketing
E-commerce & Retail20 campaigns · cowboy.com · RSS
Cowboy is the first connected, electric bike that offers urban riders freedom to take the streets. The fastest way to get around your city. And beat the c…
Cowboy sends about 1.8 campaigns a week, most often on Thursday around 11am US Eastern. Its median subject line runs 18 characters.
An early read: 20 campaigns over 79 days, sent Jul 14 to Oct 1, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 1.8 44% less than typical (3.2)
- Median subject length
- 18chars 44% less than typical (32 chars)
- Median words
- 137 About the same as typical (146)
- Discount in the subject
- 0% 20 points below typical (20%)
- Copyable promo code
- 0% About the same as typical (2%)
Latest Cowboy emails
All 20 campaignsWhen Cowboy sends
Thursday is the busiest day (up to 42% of sends). 11am is the most common hour (up to 42% of sends). Across 19 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 5% |
| Tuesday | 4 | 21% |
| Wednesday | 2 | 11% |
| Thursday | 8 | 42% |
| Friday | 3 | 16% |
| Saturday | 0 | 0% |
| Sunday | 1 | 5% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 1 | 5% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 3 | 16% |
| 8am | 0 | 0% |
| 9am | 1 | 5% |
| 10am | 0 | 0% |
| 11am | 8 | 42% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 4 | 21% |
| 11pm | 2 | 11% |
Cowboy subject lines
The median runs 18 characters across 3 words, against 32 for the typical E-commerce & Retail brand.
- “Upgrade your commute” 20 chars · Oct 1
- “World Car Free Month” 20 chars · Sep 22
- “Feel the flow?” 14 chars · Sep 17
- “Red. Amber. Go.” 15 chars · Sep 10
- “Stay Safe, Ride Smart” 21 chars · Sep 3
What Cowboy sends
Newsletters and Product Showcase tie as the campaigns Cowboy sends most, at 25% each. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Cowboy sends with Intercom and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Intercom.
The median Cowboy campaign carries 6 images.
Compare Cowboy with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Cowboy emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.