How Cowboy does email marketing
E-commerce & Retail16 campaigns · cowboy.com · RSS
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Cowboy sends about 2.2 campaigns a week, most often on Thu around 11am US Eastern. Its median subject line runs 18 characters.
- Campaigns a week
- 2.2
- Median subject
- 18 chars
- Median words
- 142
- Carry a promo code
- 0%
When Cowboy sends
Across 15 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Cowboy chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Cowboy sends
Mostly Newsletters (31% of campaigns).
The stack behind the sends
Cowboy sends with Mailgun and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside the main platform.
A typical Cowboy campaign carries 142 words and 6 images.
How this is measured
Every figure comes from real Cowboy emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Cowboy campaigns.