How Backcountry does email marketing
E-commerce & Retail42 campaigns · www.backcountry.com · RSS
Online retailer of outdoor gear and apparel for hiking, climbing, skiing and camping, carrying its own labels alongside established outdoor brands.
Backcountry sends about 9.6 campaigns a week, most often on Mon around 9am US Eastern. Its median subject line runs 35 characters, and 64% carry an emoji.
- Campaigns a week
- 9.6
- Median subject
- 35 chars
- Median words
- 341
- Carry a promo code
- 10%
When Backcountry sends
Across 38 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Backcountry chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Backcountry sends
Mostly Promotions & Sales (76% of campaigns).
The stack behind the sends
Backcountry sends with SendGrid and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes SendGrid to send as this domain, which usually means other tools sit alongside the main platform.
A typical Backcountry campaign carries 341 words and 27 images.
How this is measured
Every figure comes from real Backcountry emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Backcountry campaigns.