How Backcountry does email marketing
E-commerce & Retail117 campaigns · www.backcountry.com · RSS
Online retailer of outdoor gear and apparel for hiking, climbing, skiing and camping, carrying its own labels alongside established outdoor brands.
Backcountry sends about 11 campaigns a week, most often on Monday around 9am US Eastern. Its median subject line runs 36 characters, and 75% carry an emoji.
Measured from 117 campaigns sent Jul 24 to Oct 7, 2026. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 10.8 3.4 times typical (3.2)
- Median subject length
- 36chars 13% more than typical (32 chars)
- Median words
- 332 2.3 times typical (146)
- Discount in the subject
- 62% 42 points above typical (20%)
- Copyable promo code
- 3% About the same as typical (2%)
Latest Backcountry emails
All 117 campaignsWhen Backcountry sends
Monday is the busiest day (up to 18% of sends). 9am is the most common hour (up to 50% of sends). Across 113 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 20 | 18% |
| Tuesday | 14 | 12% |
| Wednesday | 17 | 15% |
| Thursday | 17 | 15% |
| Friday | 16 | 14% |
| Saturday | 15 | 13% |
| Sunday | 14 | 12% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 2 | 2% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 4 | 4% |
| 9am | 56 | 50% |
| 10am | 3 | 3% |
| 11am | 1 | 1% |
| 12pm | 1 | 1% |
| 1pm | 2 | 2% |
| 2pm | 1 | 1% |
| 3pm | 2 | 2% |
| 4pm | 5 | 4% |
| 5pm | 1 | 1% |
| 6pm | 4 | 4% |
| 7pm | 16 | 14% |
| 8pm | 14 | 12% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 1 | 1% |
Backcountry subject lines
The median runs 36 characters across 8 words, against 32 for the typical E-commerce & Retail brand. The words Backcountry reaches for most: “off”, “ends” and “sale”.
- “Final hours: Up to 70% off ⚡” 28 chars · Oct 7
- “⚡ Up to 70% off ends TONIGHT ⚡” 30 chars · Oct 7
- “Blink and it’s gone | Up to 70% off ⚡” 37 chars · Oct 6
- “⚡ 2 days only! Up to 70% off” 28 chars · Oct 6
- “Sale ends at midnight! ⏳” 24 chars · Oct 5
What Backcountry sends
Mostly Promotions & Sales, at 77% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Backcountry sends with SendGrid and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
The median Backcountry campaign carries 28 images.
Compare Backcountry with Ridge and Hedley & Bennett
See how Ridge and Hedley & Bennett send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Backcountry emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.