How Ridge does email marketing
E-commerce & RetailDiscover thoughtful collections of elevated everyday essentials. Shop wallets, keycases, travel essentials, & more.
Ridge sends about 7 campaigns a week, most often on Tuesday and Wednesday around 8pm US Eastern. Its median subject line runs 28 characters.
Measured from 80 campaigns sent Jul 16 to Oct 7, 2026. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 6.7 2.1 times typical (3.2)
- Median subject length
- 28chars 13% less than typical (32 chars)
- Median words
- 174 19% more than typical (146)
- Discount in the subject
- 24% 4 points above typical (20%)
- Copyable promo code
- 0% About the same as typical (2%)
Latest Ridge emails
All 80 campaignsWhen Ridge sends
Tuesday and Wednesday are the busiest days, within two points or one email of each other (up to 18% of sends). 8pm is the most common hour (up to 22% of sends). Across 76 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 11 | 14% |
| Tuesday | 13 | 17% |
| Wednesday | 14 | 18% |
| Thursday | 10 | 13% |
| Friday | 11 | 14% |
| Saturday | 9 | 12% |
| Sunday | 8 | 11% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 9 | 12% |
| 11am | 7 | 9% |
| 12pm | 4 | 5% |
| 1pm | 10 | 13% |
| 2pm | 7 | 9% |
| 3pm | 0 | 0% |
| 4pm | 8 | 11% |
| 5pm | 4 | 5% |
| 6pm | 0 | 0% |
| 7pm | 8 | 11% |
| 8pm | 17 | 22% |
| 9pm | 2 | 3% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Ridge subject lines
The median runs 28 characters across 5 words, against 32 for the typical E-commerce & Retail brand. The words Ridge reaches for most: “back”, “entries” and “new”.
- “ENDS Tonight: Prime Day” 23 chars · Oct 7
- “Your Prime Day Deals End Today” 30 chars · Oct 7
- “Wallets, Trackers, And Cases On Deal” 36 chars · Oct 6
- “Win 1 Of 10 Limited Wallets” 27 chars · Oct 5
- “NEW: Kintsugi Collection in 3 finishes” 38 chars · Oct 1
What Ridge sends
Promotions & Sales is the campaign Ridge sends most, at 35%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Ridge sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mailgun, Amazon SES and Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Ridge campaign carries 5 images.
Compare Ridge with Backcountry and Hedley & Bennett
See how Backcountry and Hedley & Bennett send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Ridge emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.