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How Ridge does email marketing

E-commerce & Retail

41 campaigns · ridge.com · RSS

Discover thoughtful collections of elevated everyday essentials. Shop wallets, keycases, travel essentials, & more.

Ridge sends about 7.5 campaigns a week, most often on Fri around 8pm US Eastern. Its median subject line runs 26 characters.

Campaigns a week
7.5
Median subject
26 chars
Median words
179
Carry a promo code
0%

When Ridge sends

Across 39 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Ridge chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Ridge sends

Mostly Promotions & Sales (32% of campaigns).

Promotions & Sales 32% · 13
Product Launches 29% · 12
Product Showcase 27% · 11
Other 5% · 2
Newsletters 2% · 1
Transactional 2% · 1

The stack behind the sends

Ridge sends with Klaviyo and publishes a DMARC quarantine policy.

Sends with

Klaviyo

Domain authentication

DMARC: quarantine

Mail failing authentication is sent to spam rather than delivered.

SPF also authorizes Mailgun, Amazon SES, Google Workspace to send as this domain, which usually means other tools sit alongside the main platform.

A typical Ridge campaign carries 179 words and 6 images.

How this is measured

Every figure comes from real Ridge emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Ridge campaigns.