How Hedley & Bennett does email marketing
E-commerce & Retail74 campaigns · www.hedleyandbennett.com · RSS
Used by the best chefs, home cooks and makers in the world. Shop our quality aprons, knives, hats and kitchen gear for men, women, chefs, and kids.
Hedley & Bennett sends about 6 campaigns a week, spread across the week, most often around 7pm US Eastern. Its median subject line runs 32 characters, and 68% carry an emoji.
Measured from 74 campaigns sent Jul 10 to Oct 7, 2026. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 5.8 81% more than typical (3.2)
- Median subject length
- 32chars About the same as typical (32 chars)
- Median words
- 136 About the same as typical (146)
- Discount in the subject
- 32% 12 points above typical (20%)
- Copyable promo code
- 32% 30 points above typical (2%)
Latest Hedley & Bennett emails
All 74 campaignsWhen Hedley & Bennett sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 7pm is the most common hour (up to 49% of sends). Across 59 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 8 | 14% |
| Tuesday | 10 | 17% |
| Wednesday | 10 | 17% |
| Thursday | 11 | 19% |
| Friday | 8 | 14% |
| Saturday | 1 | 2% |
| Sunday | 11 | 19% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 1 | 2% |
| 8am | 6 | 10% |
| 9am | 1 | 2% |
| 10am | 0 | 0% |
| 11am | 2 | 3% |
| 12pm | 3 | 5% |
| 1pm | 1 | 2% |
| 2pm | 1 | 2% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 2 | 3% |
| 6pm | 4 | 7% |
| 7pm | 29 | 49% |
| 8pm | 8 | 14% |
| 9pm | 0 | 0% |
| 10pm | 1 | 2% |
| 11pm | 0 | 0% |
Hedley & Bennett subject lines
The median runs 32 characters across 6 words, against 32 for the typical E-commerce & Retail brand. The words Hedley & Bennett reaches for most: “off”, “sale” and “kitchen”.
- “Up to 50% Off Ends at Midnight 👀” 32 chars · Oct 7
- “Ends at Midnight: Up to 50% OFF! 😱” 34 chars · Oct 7
- “The Fall Sale: UP TO 50% OFF! 🍂🎉” 32 chars · Oct 5
- “THREE DAYS ONLY: The Fall Sale! 🍂🎉” 34 chars · Oct 5
- “NEW APRONS: From Rifle Paper Co. x H&B 😍” 40 chars · Oct 4
What Hedley & Bennett sends
Promotions & Sales is the campaign Hedley & Bennett sends most, at 46%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Hedley & Bennett sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mailgun, Google Workspace and Mandrill to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Hedley & Bennett campaign carries 22 images.
Compare Hedley & Bennett with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Hedley & Bennett emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.