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How Hedley & Bennett does email marketing

E-commerce & Retail

35 campaigns · www.hedleyandbennett.com · RSS

Used by the best chefs, home cooks and makers in the world. Shop our quality aprons, knives, hats and kitchen gear for men, women, chefs, and kids.

Hedley & Bennett sends about 5.4 campaigns a week, most often on Thu around 7pm US Eastern. Its median subject line runs 31 characters, and 66% carry an emoji.

Campaigns a week
5.4
Median subject
31 chars
Median words
138
Carry a promo code
29%

When Hedley & Bennett sends

Across 28 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Hedley & Bennett chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Hedley & Bennett sends

Mostly Promotions & Sales (43% of campaigns).

Promotions & Sales 43% · 15
Product Launches 20% · 7
Product Showcase 14% · 5
Abandoned Cart 11% · 4
Transactional 6% · 2
Other 3% · 1

The stack behind the sends

Hedley & Bennett sends with Klaviyo and publishes a DMARC quarantine policy.

Sends with

Klaviyo

Domain authentication

DMARC: quarantine

Mail failing authentication is sent to spam rather than delivered.

SPF also authorizes Mailgun, Google Workspace, Mandrill to send as this domain, which usually means other tools sit alongside the main platform.

A typical Hedley & Bennett campaign carries 138 words and 23 images.

How this is measured

Every figure comes from real Hedley & Bennett emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Hedley & Bennett campaigns.