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Bobbi’s Take: The Holiday Collection

How she built it, why she loves it

Jones Road Beauty <[email protected]>

Holiday & Seasonal

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Jones Road promotes its Holiday Collection, featuring products like the Pinky Bronze Kit 2.0 and The Lip Trio, that are designed to be worn beyond the holiday season. The collection focuses on elevated basics that can be used on a regular basis. Bobbi Brown showcases how she plans to wear the products long after the holidays.

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The holidays ask for two things at once: something that looks special at the party, and something you'll actually reach for the rest of the year. Most holiday makeup only delivers the first.

Every year it's the same story: something gorgeous in December that looks wrong by February. It was only ever made for one moment.

I think about getting dressed the same way.

The pieces I wear most are the elevated basics: a well-cut black knit, a crisp white button-down, a cashmere crewneck, and throw on some rhinestone earrings. They take me from a family dinner to an office party to a cold walk with a coffee, and they never feel like a costume. The best things in my closet and my makeup bag are the ones that just work on a regular Tuesday.

So that became the rule for this Holiday Collection: if I wouldn't reach for it on a Tuesday, it doesn't make it in. It might be one of my favorites so far. The box is festive. What's inside isn't.

Here's how I'll be wearing it long after the tree comes down:

Pinky Bronze Kit 2.0: All three swiped on, no mirror needed, out the door.

The Illuminator: A tap on my cheekbones on days I didn't sleep. Nobody can tell.

The Lip Trio: Batch 18 every day, Batch 22 when I want more of a statement.

The Eyeshadow Quad: Just two shades on a Monday when I'm running late, all four for a date night.

Buy one for yourself first. I always do.

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16 Label St. Montclair, NJ 07042

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Date
Wed, 11 Nov 2026 00:01:30 +0000
MIME-Version
1.0
Message-ID
<[email protected]>
Subject
Bobbi’s Take: The Holiday Collection
From
"Jones Road Beauty" <[email protected]>
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