Compromise nothing.

Own every adventure in a Lucid.

Fri, Jul 10 · 6:01pm ET Newsletters

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Lucid Motors promotes its electric vehicles, emphasizing a promise to "compromise nothing" in terms of innovation and performance. The company highlights its Lucid Air models, including the Pure and Grand Touring, which offer long-range capabilities and refined interiors. Lucid invites customers to explore its lineup and find the right model for their needs.

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Lucid Compromise Nothing

Our promise to you

Lucid was created to advance state-of-the-art EV technology for the benefit of all. From the very beginning, we never aspired to create the best EV. We aspired to create the best damn car.

“Compromise Nothing” is our promise to never stop challenging what’s possible. To see limitations as opportunities for innovation. To never rest until we’ve redefined what a car can be, what technology can do, and how driving a Lucid can make you feel.

Button WATCH VIDEO

Lucid Air on a beach

Own every adventure.

With Lucid Air, you don’t need to think about range and can just enjoy the road ahead. Not compromising is in our DNA: the Lucid Air family includes the Grand Touring with the longest EPA-estimated range1 and the Pure which can take you farther while using less energy than any other EV on the market.2

Button Learn More

Relax into refinement.

Lucid’s engineering embodies the essence of ‘Air’ by offering so much space, that everyone will envy the backseat. With an expansive interior and abundant storage throughout, Lucid Air is full of carefully considered details for your ultimate comfort.

Explore the Lucid Air line up

There’s an award-winning Lucid Air for everyone. Find the right model for you.

$69,9003

420 mi4

RWD

4.5 secs

430 hp

$78,9003

406 mi4

AWD

3.4 secs

620 hp

$110,9003

512 mi4

3.0 secs

819 hp

Button Explore Current Offers

Lucid Air - woman driving

Experience driving electrified.

Come see why Kelley Blue Book says “every Lucid Air is outstanding” at your nearest Lucid Studio.

Take a one-on-one demo drive and discover Lucid’s dynamic driving performance, advanced features, and award-winning design.

Button schedule a demo drive

Our team is always available to answer your questions.

Lucid USA, Inc.

1 EPA-estimated range for Air Grand Touring trim when equipped with 19" wheels is 512 miles, the longest available EPA-estimated range of any fully electric vehicle currently available in the U.S. Range and battery power vary with temperature, driving habits, charging and battery condition and actual results will vary.

2 When equipped with 19" wheels and as measured by miles of EPA-estimated range per kWh in battery pack.

3 Excludes tax, title, license, options, destination and other fees. Vehicle shown here with optional features. For U.S. market only.

4 EPA-est. range ratings for MY 2025 Airs when equipped with 19” wheels: 512 Grand Touring/406 Touring/420 Pure. EPA-est. range ratings for MY 2024 Airs when equipped with 19” wheels: 516 Grand Touring/411 Touring/419 Pure. EPA-est. range for MY 2024 and MY 2025 Sapphire is 427 when equipped with standard wheel covers. Range and battery power vary with temperature, driving habits, charging and battery condition and actual results will vary.

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From: "Lucid Motors" <[email protected]>
Subject: Compromise nothing.
Date: Fri, 10 Jul 2026 22:01:07 -0600
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