How Lucid Motors does email marketing
Automotive19 campaigns · www.lucidmotors.com · RSS
Lucid is the future of sustainable mobility, designing electric cars that further reimagines the driving experience.
Lucid Motors sends about 1.5 campaigns a week, most often on Tuesday and Thursday around 5am and 7am US Eastern. Its median subject line runs 37 characters.
An early read: 19 campaigns over 90 days, sent Jul 7 to Oct 6, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 1.5 58% less than typical (3.6)
- Median subject length
- 37chars 16% more than typical (32 chars)
- Median words
- 423 2.4 times typical (175)
- Discount in the subject
- 0% 14 points below typical (14%)
Latest Lucid Motors emails
All 19 campaignsWhen Lucid Motors sends
Tuesday and Thursday are the busiest days, within two points or one email of each other (up to 28% of sends). 5am and 7am are the most common hours, within one email of each other (up to 28% of sends). Across 18 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 11% |
| Tuesday | 4 | 22% |
| Wednesday | 3 | 17% |
| Thursday | 5 | 28% |
| Friday | 3 | 17% |
| Saturday | 1 | 6% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 1 | 6% |
| 4am | 0 | 0% |
| 5am | 5 | 28% |
| 6am | 3 | 17% |
| 7am | 5 | 28% |
| 8am | 1 | 6% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 1 | 6% |
| 12pm | 1 | 6% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 1 | 6% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Lucid Motors subject lines
The median runs 37 characters across 6 words, against 32 for the typical brand. The words Lucid Motors reaches for most: “family” and “summer”.
- “Frunks, festivities, and family fun” 35 chars · Oct 6
- “Elevate every Fall drive ahead” 30 chars · Oct 1
- “The September Family Drive Event Is On” 38 chars · Sep 23
- “A San Francisco story, powered by Lucid Gravity” 47 chars · Sep 22
- “Join us at the Whole Family Sales Event and take advantage of limited-time September incentives.” 96 chars · Sep 16
What Lucid Motors sends
Events & Webinars is the campaign Lucid Motors sends most, at 16%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Lucid Motors sends with Salesforce Marketing Cloud and publishes a DMARC quarantine policy.
Sends with
Tracking & personalization
- Litmus Analytics
- 2 of 19
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mimecast, Microsoft 365 and Mailgun to send as this domain, which usually means other tools sit alongside Salesforce Marketing Cloud.
The median Lucid Motors campaign carries 18 images.
Compare Lucid Motors with Rivian and Tesla
See how Rivian and Tesla send, same industry and measured the same way. Or compare with every Automotive brand and the whole archive.
How this is measured
Every figure comes from real Lucid Motors emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.