How Griot's Garage does email marketing
Automotive26 campaigns · www.griotsgarage.com · RSS
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Griot's Garage sends about 4 campaigns a week, most often on Tuesday, Friday and Sunday around 3am and 4am US Eastern. Its median subject line runs 36 characters, and 35% carry an emoji.
An early read: 26 campaigns over 50 days, sent Aug 17 to Oct 7, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.6 About the same as typical (3.6)
- Median subject length
- 36chars 13% more than typical (32 chars)
- Median words
- 258 47% more than typical (175)
- Discount in the subject
- 38% 24 points above typical (14%)
- Copyable promo code
- 12% 12 points above typical (0%)
Latest Griot's Garage emails
All 26 campaignsWhen Griot's Garage sends
Tuesday, Friday and Sunday are the busiest days, within two points or one email of each other (up to 22% of sends). 3am and 4am are the most common hours, within one email of each other (up to 35% of sends). Across 23 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 9% |
| Tuesday | 5 | 22% |
| Wednesday | 3 | 13% |
| Thursday | 3 | 13% |
| Friday | 5 | 22% |
| Saturday | 1 | 4% |
| Sunday | 4 | 17% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 8 | 35% |
| 4am | 8 | 35% |
| 5am | 1 | 4% |
| 6am | 2 | 9% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 1 | 4% |
| 6pm | 3 | 13% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Griot's Garage subject lines
The median runs 36 characters across 7 words, against 32 for the typical brand. The words Griot's Garage reaches for most: “off”, “free” and “left”.
- “Want the Best Ceramic Protection? 🧪🚙” 36 chars · Oct 7
- “⏰Last Day | Free Microfiber Towels Offer ” 41 chars · Oct 6
- “2 Days Left | Free Microfiber Towels Offer” 42 chars · Oct 4
- “ Learn How to Fine-Tune Your Car’s Paint ✨” 42 chars · Oct 2
- “Free Microfiber Towels Offer Ends Soon” 38 chars · Oct 1
What Griot's Garage sends
Promotions & Sales is the campaign Griot's Garage sends most, at 42%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
The sending platform has not been detected yet.
Tracking & personalization
- Nifty Images Personalization
- 5 of 26
Nifty Images renders images when the email is opened, so the content can change after it is sent. How dynamic content works, from Alterable
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
The median Griot's Garage campaign carries 14 images.
Compare Griot's Garage with Rivian and Tesla
See how Rivian and Tesla send, same industry and measured the same way. Or compare with every Automotive brand and the whole archive.
How this is measured
Every figure comes from real Griot's Garage emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.