How Harley Davidson does email marketing
20 campaigns · www.harley-davidson.com · RSS
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Harley Davidson sends about 3 campaigns a week, spread across the week, most often around 5am US Eastern. Its median subject line runs 29 characters, and 20% carry an emoji.
An early read: 20 campaigns over 40 days, sent Aug 18 to Sep 28, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.4 About the same as typical (3.6)
- Median subject length
- 29chars About the same as typical (32 chars)
- Median words
- 357 2 times typical (175)
- Discount in the subject
- 20% 6 points above typical (14%)
Latest Harley Davidson emails
All 20 campaignsWhen Harley Davidson sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 5am is the most common hour (up to 47% of sends). Across 19 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 11% |
| Tuesday | 4 | 21% |
| Wednesday | 4 | 21% |
| Thursday | 4 | 21% |
| Friday | 1 | 5% |
| Saturday | 3 | 16% |
| Sunday | 1 | 5% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 1 | 5% |
| 3am | 1 | 5% |
| 4am | 1 | 5% |
| 5am | 9 | 47% |
| 6am | 3 | 16% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 1 | 5% |
| 10am | 1 | 5% |
| 11am | 1 | 5% |
| 12pm | 0 | 0% |
| 1pm | 1 | 5% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Harley Davidson subject lines
The median runs 29 characters across 6 words, against 32 for the typical brand. The words Harley Davidson reaches for most: “off”, “new” and “chance”.
- “Your new favorite hoodie is here 👇” 34 chars · Sep 28
- “There are still miles to conquer” 32 chars · Sep 26
- “Don't miss your chance to win” 29 chars · Sep 25
- “Orange & black. Worn with pride.” 32 chars · Sep 24
- “Which H-D® motorcycle fits you best?” 36 chars · Sep 23
What Harley Davidson sends
Promotions & Sales is the campaign Harley Davidson sends most, at 25%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Harley Davidson sends with Salesforce Marketing Cloud and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
The median Harley Davidson campaign carries 10 images.
Compare Harley Davidson with its peers
Or compare with every brand in the archive.
How this is measured
Every figure comes from real Harley Davidson emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.