How Rivian does email marketing
Automotive35 campaigns · rivian.com · RSS
Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustainable future.
Rivian sends about 0.5 campaigns a week, most often on Fri around 4pm US Eastern. Its median subject line runs 30 characters, and 20% carry an emoji.
- Campaigns a week
- 0.5
- Median subject
- 30 chars
- Median words
- 115
- Carry a promo code
- 0%
When Rivian sends
Across 34 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Rivian chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Rivian sends
Mostly Other (63% of campaigns).
The stack behind the sends
Rivian sends with Braze and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes SparkPost to send as this domain, which usually means other tools sit alongside the main platform.
A typical Rivian campaign carries 115 words and 8 images.
How this is measured
Every figure comes from real Rivian emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Rivian campaigns.