How Rivian does email marketing
Automotive67 campaigns · rivian.com · RSS
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Rivian sends about 0.8 campaigns a week, most often on Wednesday and Friday around 4pm US Eastern. Its median subject line runs 31 characters, and 15% carry an emoji.
Measured from 67 campaigns sent Mar 25, 2025 to Oct 7, 2026. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 0.8 78% less than typical (3.6)
- Median subject length
- 31chars About the same as typical (32 chars)
- Median words
- 129 26% less than typical (175)
- Discount in the subject
- 4% 10 points below typical (14%)
Latest Rivian emails
All 67 campaignsWhen Rivian sends
Wednesday and Friday are the busiest days, within two points or one email of each other (up to 25% of sends). 4pm is the most common hour (up to 20% of sends). Across 65 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 4 | 6% |
| Tuesday | 12 | 18% |
| Wednesday | 16 | 25% |
| Thursday | 11 | 17% |
| Friday | 16 | 25% |
| Saturday | 0 | 0% |
| Sunday | 6 | 9% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 2 | 3% |
| 7am | 0 | 0% |
| 8am | 1 | 2% |
| 9am | 11 | 17% |
| 10am | 2 | 3% |
| 11am | 1 | 2% |
| 12pm | 7 | 11% |
| 1pm | 6 | 9% |
| 2pm | 3 | 5% |
| 3pm | 3 | 5% |
| 4pm | 13 | 20% |
| 5pm | 9 | 14% |
| 6pm | 3 | 5% |
| 7pm | 2 | 3% |
| 8pm | 1 | 2% |
| 9pm | 1 | 2% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Rivian subject lines
The median runs 31 characters across 6 words, against 32 for the typical brand. The words Rivian reaches for most: “new”, “r1s” and “charging”.
- “New to R2: Pet Cam and Rivian Assistant” 39 chars · Oct 7
- “900 ride-alongs in one R1S” 26 chars · Oct 4
- “Save $1,500 on select 2026 R1 before they’re gone” 49 chars · Oct 1
- “Headlights that adapt to the world around you” 45 chars · Sep 30
- “A faster way to charge” 22 chars · Sep 30
What Rivian sends
Product Launches is the campaign Rivian sends most, at 19%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Rivian sends with Braze and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes SparkPost to send as this domain, which usually means other tools sit alongside Braze.
The median Rivian campaign carries 8 images.
Compare Rivian with Tesla and Griot's Garage
See how Tesla and Griot's Garage send, same industry and measured the same way. Or compare with every Automotive brand and the whole archive.
How this is measured
Every figure comes from real Rivian emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.