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Creatine Seems To Build Power... But It’s Complicated

The supplement I doubted until my watts didn't lie

David Roche from The Feed <[email protected]>

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Thursday, August 27, 2026

TheFeed promotes the use of creatine as a supplement for endurance athletes, particularly cyclists, citing rapid power gains and positive research findings. The brand highlights the potential benefits of creatine, including increased ATP resynthesis and improved cognitive performance. TheFeed specifically recommends their own product, The Feed Lab Creatine.

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Let's start with a provocative statement. If I’m advising an elite cyclist who is trying to become a power monster, my first suggestion: start taking creatine (my favorite is The Feed Lab Creatine).

That’s a change from a few years ago. My strategy for vetting training approaches or supplements is always the same: talk to people in the arena. I focus mostly on pro running, and very few of the athletes and coaches I talked to thought creatine was useful. So while the research looked promising, I thought that the studies must be missing something.

In recent years, I’ve started having more of those conversations with top cyclists, including some big names that will be kept confidential in my brain chamber of secrets. And in that sport, creatine use seems much more common (especially outside of peak race season, especially for female cyclists). After suggesting creatine to some cyclists based on that inside information, we saw rapid power gains, often 10-20 watts higher for already astronomical FTPs.

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