How TheFeed. does email marketing
Health & Fitness51 campaigns · thefeed.com · RSS
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TheFeed. sends about 7 campaigns a week, spread across the week, most often around 12pm US Eastern. Its median subject line runs 38 characters, and 4% carry an emoji.
Measured from 51 campaigns sent Aug 19 to Oct 7, 2026. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 7.3 83% more than typical (4.0)
- Median subject length
- 38chars 15% more than typical (33 chars)
- Median words
- 388 2 times typical (193)
- Discount in the subject
- 22% 10 points above typical (12%)
- Copyable promo code
- 0% 3 points below typical (3%)
Latest TheFeed. emails
All 51 campaignsWhen TheFeed. sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 12pm is the most common hour (up to 43% of sends). Across 46 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 7 | 15% |
| Tuesday | 7 | 15% |
| Wednesday | 8 | 17% |
| Thursday | 6 | 13% |
| Friday | 7 | 15% |
| Saturday | 8 | 17% |
| Sunday | 3 | 7% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 9 | 20% |
| 12pm | 20 | 43% |
| 1pm | 14 | 30% |
| 2pm | 1 | 2% |
| 3pm | 1 | 2% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 1 | 2% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
TheFeed. subject lines
The median runs 38 characters across 7 words, against 33 for the typical Health & Fitness brand. The words TheFeed. reaches for most: “day”, “feed” and “off”.
- “Final hours of Feed Day deals” 29 chars · Oct 7
- “Don't pay more somewhere else” 29 chars · Oct 6
- “Fuel that’s also real food” 26 chars · Oct 5
- “This week's: 5 way to go faster” 31 chars · Oct 4
- “The right hydration for every workout” 37 chars · Oct 3
What TheFeed. sends
Promotions & Sales is the campaign TheFeed. sends most, at 31%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
TheFeed. sends with SendGrid and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace, Mandrill and Mailgun to send as this domain, which usually means other tools sit alongside SendGrid.
The median TheFeed. campaign carries 0 images.
Compare TheFeed. with Mars Men and Hume
See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real TheFeed. emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.