How Mars Men does email marketing
Health & Fitness109 campaigns · mengotomars.com · RSS
Mars Men is a natural testosterone supplement company. It offers products that aim to increase testosterone levels.
Mars Men sends about 9 campaigns a week, spread across the week, most often around 10am US Eastern. Its median subject line runs 33 characters, and 15% carry an emoji.
Measured from 109 campaigns sent Jul 14 to Oct 7, 2026. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 8.9 2.2 times typical (4.0)
- Median subject length
- 33chars About the same as typical (33 chars)
- Median words
- 182 About the same as typical (193)
- Discount in the subject
- 11% About the same as typical (12%)
- Copyable promo code
- 3% About the same as typical (3%)
Latest Mars Men emails
All 109 campaignsWhen Mars Men sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 10am is the most common hour (up to 29% of sends). Across 106 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 16 | 15% |
| Tuesday | 18 | 17% |
| Wednesday | 18 | 17% |
| Thursday | 15 | 14% |
| Friday | 16 | 15% |
| Saturday | 11 | 10% |
| Sunday | 12 | 11% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 2 | 2% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 2 | 2% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 4 | 4% |
| 9am | 11 | 10% |
| 10am | 31 | 29% |
| 11am | 11 | 10% |
| 12pm | 6 | 6% |
| 1pm | 14 | 13% |
| 2pm | 6 | 6% |
| 3pm | 2 | 2% |
| 4pm | 3 | 3% |
| 5pm | 1 | 1% |
| 6pm | 8 | 8% |
| 7pm | 3 | 3% |
| 8pm | 0 | 0% |
| 9pm | 2 | 2% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Mars Men subject lines
The median runs 33 characters across 6 words, against 33 for the typical Health & Fitness brand. The words Mars Men reaches for most: “off”, “day” and “testosterone”.
- “Berry flavor with serious brainpower” 36 chars · Oct 7
- “Lock in longer and save up to 67%.” 34 chars · Oct 5
- “Up to 67% Off + FREE gift” 25 chars · Oct 4
- ““Made a BELIEVER out of me”” 27 chars · Oct 3
- “Going to keep your word? You'll be rewarded...” 46 chars · Oct 2
What Mars Men sends
Promotions & Sales is the campaign Mars Men sends most, at 44%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Mars Men sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Mars Men campaign carries 9 images.
Compare Mars Men with Hume and AG1
See how Hume and AG1 send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real Mars Men emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.