How AG1 does email marketing
Health & Fitness70 campaigns · drinkag1.com · RSS
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AG1 sends about 5 campaigns a week, most often on Tuesday and Thursday around 10am US Eastern. Its median subject line runs 29 characters, and 4% carry an emoji.
Measured from 70 campaigns sent Jul 9 to Oct 7, 2026. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 5.4 35% more than typical (4.0)
- Median subject length
- 29chars 12% less than typical (33 chars)
- Median words
- 113 41% less than typical (193)
- Discount in the subject
- 24% 12 points above typical (12%)
- Copyable promo code
- 30% 27 points above typical (3%)
Latest AG1 emails
All 70 campaignsWhen AG1 sends
Tuesday and Thursday are the busiest days, within two points or one email of each other (up to 20% of sends). 10am is the most common hour (up to 18% of sends). Across 66 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 6 | 9% |
| Tuesday | 12 | 18% |
| Wednesday | 8 | 12% |
| Thursday | 13 | 20% |
| Friday | 9 | 14% |
| Saturday | 9 | 14% |
| Sunday | 9 | 14% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 4 | 6% |
| 8am | 3 | 5% |
| 9am | 10 | 15% |
| 10am | 12 | 18% |
| 11am | 7 | 11% |
| 12pm | 9 | 14% |
| 1pm | 7 | 11% |
| 2pm | 3 | 5% |
| 3pm | 3 | 5% |
| 4pm | 3 | 5% |
| 5pm | 3 | 5% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 1 | 2% |
| 10pm | 1 | 2% |
| 11pm | 0 | 0% |
AG1 subject lines
The median runs 29 characters across 5 words, against 33 for the typical Health & Fitness brand. The words AG1 reaches for most: “off”, “subscription” and “free”.
- “This free bundle multiplies immune support.” 43 chars · Oct 7
- “Subscribe to save hundreds” 26 chars · Oct 6
- “Start fall with a strong support system.” 40 chars · Oct 4
- “This FREE bundle is worth $68.**” 32 chars · Oct 2
- “Introducing The 1 Club” 22 chars · Oct 1
What AG1 sends
Mostly Promotions & Sales, at 60% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
AG1 sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median AG1 campaign carries 10 images.
Compare AG1 with Mars Men and Hume
See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real AG1 emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.