How Hume does email marketing
Health & Fitness85 campaigns · humehealth.com · RSS
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Hume sends about 7 campaigns a week, spread across the week, most often around 9am US Eastern. Its median subject line runs 36 characters.
Measured from 85 campaigns sent Jul 14 to Oct 7, 2026. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 7.0 75% more than typical (4.0)
- Median subject length
- 36chars About the same as typical (33 chars)
- Median words
- 109 44% less than typical (193)
- Discount in the subject
- 12% About the same as typical (12%)
- Copyable promo code
- 7% 4 points above typical (3%)
Latest Hume emails
All 85 campaignsWhen Hume sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 9am is the most common hour (up to 47% of sends). Across 83 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 12 | 14% |
| Tuesday | 12 | 14% |
| Wednesday | 13 | 16% |
| Thursday | 11 | 13% |
| Friday | 11 | 13% |
| Saturday | 12 | 14% |
| Sunday | 12 | 14% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 39 | 47% |
| 10am | 23 | 28% |
| 11am | 9 | 11% |
| 12pm | 3 | 4% |
| 1pm | 1 | 1% |
| 2pm | 0 | 0% |
| 3pm | 1 | 1% |
| 4pm | 2 | 2% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 5 | 6% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Hume subject lines
The median runs 36 characters across 7 words, against 33 for the typical Health & Fitness brand. The words Hume reaches for most: “pod”, “account” and “credit”.
- “[NOTICE] Hume Pod Clearance Sale Is Live” 40 chars · Oct 7
- “80% Of Sleep Apnea Cases Go Undiagnosed” 39 chars · Oct 6
- “What If Your Body Was Aging Differently?” 40 chars · Oct 5
- “Feeling Fine Isn’t A Health Metric” 34 chars · Oct 4
- “System Notice: 20% Off Launch Offer Expires Tonight” 51 chars · Oct 3
What Hume sends
Mostly Promotions & Sales, at 55% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Hume sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
The median Hume campaign carries 6 images.
Compare Hume with Mars Men and AG1
See how Mars Men and AG1 send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real Hume emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.