How Hume does email marketing
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Hume sends about 6.7 campaigns a week, most often on Sat around 9am US Eastern. Its median subject line runs 36 characters.
- Campaigns a week
- 6.7
- Median subject
- 36 chars
- Median words
- 104
- Carry a promo code
- 0%
When Hume sends
Across 58 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Hume chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Hume sends
Mostly Promotions & Sales (55% of campaigns).
The stack behind the sends
Hume sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
A typical Hume campaign carries 104 words and 6 images.
How this is measured
Every figure comes from real Hume emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Hume campaigns.