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How Hume does email marketing

Health & Fitness

38 campaigns · humehealth.com · RSS

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Hume sends about 6.6 campaigns a week, most often on Sat around 9am US Eastern. Its median subject line runs 36 characters.

Campaigns a week
6.6
Median subject
36 chars
Median words
103
Carry a promo code
0%

When Hume sends

Across 36 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Hume chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Hume sends

Mostly Promotions & Sales (66% of campaigns).

Promotions & Sales 66% · 25
Other 18% · 7
Transactional 5% · 2
Announcements 3% · 1

The stack behind the sends

Hume sends with Klaviyo and publishes a DMARC none policy.

Sends with

Klaviyo

Domain authentication

DMARC: none

Failures are monitored but still delivered, so the policy is not enforced yet.

A typical Hume campaign carries 103 words and 6 images.

How this is measured

Every figure comes from real Hume emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Hume campaigns.