Skip to content

Eight years in the making...

This has all led to the biggest moment in Yoto's history.

Yoto <[email protected]>

to the archive

Sunday, September 13, 2026

Yoto introduces the 4th Generation of Yoto Player and Yoto Mini, featuring upgraded versions with improved performance, design, and capabilities. The new models are available for pre-order, boasting faster speeds, better sound, and redesigned features. Yoto celebrates this milestone after eight years of growth and development.

Read this email as text

Dear Yoto Community,

It's been eight years since the first generation Yoto Players were shipped to customers via our Kickstarter launch in September 2018. Since then, thanks to you, the growth of Yoto has been phenomenal - we’ve reached over six million children in over 200 countries.

This has all led to the biggest moment in Yoto’s history. Today we introduce the 4th Generation of Yoto with new versions of both Yoto Mini and Yoto Player!

These are not just new versions of our products, we’ve completely upgraded everything under the hood based on all of your feedback to make these the best of Yoto yet.

Meet the 4th Generation of Yoto Player and Yoto Mini:

Pre-order Yoto 4th Gen

The all-new Yoto Mini 4th Gen, is faster, more capable and more resilient with a new rounded look to help fit snugly into kids' hands.

The Yoto Player 4th Gen has been upgraded to the 4th Gen platform, completely engineered for families to get the best of Yoto. The new Yoto Player 4th Gen is faster, more capable, better sounding and with a brand new re-designed nightlight.

Thanks for your continued support! We hope you and your families will love the 4th Gen as much as we loved making it.

Ben and Filip

Founders of Yoto

Refer A Friend

Email headers

As received, minus the delivery side: the archive's own addresses appear as [recipient], relay hops and signatures are left out, and unsubscribe links are trimmed to their host.

Received-SPF
pass ([receiver]: domain of [email protected] designates 137.22.230.81 as permitted sender) receiver=[receiver]; client-ip=137.22.230.81; envelope-from="[email protected]"; helo=e6cb66mn.news-br.yotoplay.com;
Authentication-Results
[receiver]; dkim=pass [email protected] header.s=scph0424 header.b=PSJst/zC; dmarc=pass header.from=news-br.yotoplay.com policy.dmarc=none; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=e6cb66mn.news-br.yotoplay.com; spf=pass ([receiver]: domain of [email protected] designates 137.22.230.81 as permitted sender) smtp.mailfrom=msprvs1=20716UA9pY4j-=bounces-1898-955@news-br.yotoplay.com; arc=none smtp.remote-ip=137.22.230.81
X-MSFBL
0Ygc/yGM2zrv9LRyUrYCMfttlLV+tFgbJ84ERyRnrvA=|eyJtZXNzYWdlX2lkIjo iNmFhMjhjYWRhNjZhY2QxNzc4NjQiLCJzdWJhY2NvdW50X2lkIjoiOTU1IiwidGV uYW50X2lkIjoic3BjZXUiLCJyIjoieW90b0BpbmJveGFyY2hpdmUub3JnIiwiY3V zdG9tZXJfaWQiOiIxODk4In0=
From
"Yoto" <[email protected]>
Message-ID
<46.87.15510.C8DA6AA6@i-0d82ed9f581f04d6e.mta3vrest.sd.prd.sparkpost>
Date
Sun, 13 Sep 2026 14:05:00 +0000
Content-Type
multipart/alternative; boundary="_----AnURuwiU2i71ZZF5tacEbA===_73/87-15510-C8DA6AA6"
MIME-Version
1.0
Reply-To
[email protected]
Subject
Eight years in the making...

Archived for reference and commentary. Yoto, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Walmart

On now: The Baby Event 🍼🧸✨

Compare →