☕ Face first
Inside Cakes Body’s next founder-led marketing phase.
Morning Brew promotes the Marketing Brew Summit, offering a 50% discount on the livestream with code DECAF. The brand highlights founder-led marketing, featuring Cakes Body, an undergarment brand that achieved $100 million in gross revenue per year. Morning Brew explores the success of Cakes Body's founder-led approach on social media.
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September 29, 2026
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It’s Tuesday. Big news: the Marketing Brew Summit is tomorrow, and the livestream is 50% off. Small print: there is no small print. Use code DECAF and watch the whole thing from wherever you’re currently avoiding real work. Get your pass here.
In today’s edition:
Not easy being green ♻️ —Jennimai Nguyen, Tricia Crimmins
SOCIAL & INFLUENCERS
Two twin sisters, Casey Sarai and Taylor Capuano, sit facing each other against a pink background, with the title
When you build your brand’s marketing around the experience of building the brand itself, where do you go once the construction’s complete?
Founder-led marketing has captivated audiences on social media, particularly on short-form platforms, where personal business stories can drive engagement. According to research from Evolve Media Agency, founder-led content can result in engagement rates 2x–4x higher than other brand content; compared to UGC, it can also lead to increased brand trust and conversion, per an analysis from Conbersa, an agentic hardware infrastructure for social media.
Perhaps no company knows this better than Cakes Body, an undergarment brand started in 2022 by twin sisters and co-founders Taylor Capuano and Casey Sarai.
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