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Five new products you should know about

From Raw's first-ever gel to pro recovery fuel

The Feed <[email protected]>

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Wednesday, September 2, 2026

TheFeed promotes five new products for performance, digestion, focus, and recovery. These include Raw Nutrition Endurance Gel, Thorne Protein Optimizer, AVRO Focus, Everyday Athlete Performance Gels, and SiS REGO Cherry Juice. The products cater to various athlete needs, from fueling and digestion to focus and recovery.

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Five new things landed on The Feed this week, and they kind of hit every angle. Fueling for performance, digestion, focus, and recovery.

Raw Nutrition Endurance Gel

Raw built a reputation on strength supplements, and their first gel keeps the same "no junk" approach. 25g of carbs, 100mg of sodium. Texture-wise, it's smooth and thin. Not overly sweet, and no water needed to wash it down. Choose caffeinated (75mg) or non-caffeinated.

Shop Raw Endurance Gel

Thorne Protein Optimizer

Hitting a protein number and actually using that protein are two different things, and the gap between those two comes down to digestion. Protein Optimizer pairs a five-strain probiotic blend with a shelf-stable Bacillus coagulans strain to help the gut pull more usable amino acids out of every meal, easing the bloating and sluggish digestion that show up when training volume and protein intake climb at once.

Shop Thorne Protein Optimizer

Ideal for the third-hour fade on a long ride, or the afternoon slump where another coffee would keep you wired too late in the day. AVRO Focus mixes 200mg of PharmaGABA, which keeps you calm and focused, with 250mg of Cognigrape, a grape extract studied for attention and mental clarity that helps you feel focused and clear. There’s no stimulant in either one.

Shop AVRO Focus

Everyday Athlete Performance Gels

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Five new products you should know about
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