Gum to help you stop smoking?!?
Believe it or not, people have been doing this for a long time.
Nathan & Sons promotes their Underbrush gum as a potential alternative for people trying to quit smoking or other habits. They highlight the oral fixation aspect of smoking and suggest that chewing gum can help replace the ritual. The brand invites those trying to quit to try their remineralizing gum instead.
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Nathan & Sons Homepage
Here's a weird fact:
People have been using gum to quit smoking for decades.
Not just nicotine gum.
Gum, in general.
Because smoking isn't just nicotine.
It's also a habit.
The hand-to-mouth routine.
The oral fixation.
They need to have something to do.
TRY FOR YOURSELF!
Underbrush box in hand
That's where chewing
When people quit smoking, many look for something to replace the ritual.
Sunflower seeds. Toothpicks. Mints.
Lots of gum.
CHEW REAL GUM
Underbrush box on dashboard
We're not claiming Underbrush is a smoking cessation product.
But we do hear from customers who reach for it when they're trying to kick cigarettes, vaping, or other habits.
If you're going to chew something all day, it might as well be oral care in the form of remineralizing gum.
Are you (or someone you know) trying to quit?
Start chewing something better instead.
P.S. If Underbrush helped you quit smoking or vaping, hit reply and tell us your story.
We read every email.
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