How Nathan & Sons does email marketing
E-commerce & Retail32 campaigns · nathanandsons.com · RSS
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Nathan & Sons sends about 2.5 campaigns a week, most often on Monday and Wednesday around 12am US Eastern. Its median subject line runs 32 characters, and 25% carry an emoji.
Measured from 32 campaigns sent Jul 7 to Oct 5, 2026. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.5 22% less than typical (3.2)
- Median subject length
- 32chars About the same as typical (32 chars)
- Median words
- 205 40% more than typical (146)
- Discount in the subject
- 9% 11 points below typical (20%)
- Copyable promo code
- 25% 25 points above typical (0%)
Latest Nathan & Sons emails
All 32 campaignsWhen Nathan & Sons sends
Monday and Wednesday are the busiest days, within two points or one email of each other (up to 23% of sends). 12am is the most common hour (up to 38% of sends). Across 26 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 19% |
| Tuesday | 4 | 15% |
| Wednesday | 6 | 23% |
| Thursday | 4 | 15% |
| Friday | 2 | 8% |
| Saturday | 4 | 15% |
| Sunday | 1 | 4% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 10 | 38% |
| 1am | 0 | 0% |
| 2am | 2 | 8% |
| 3am | 0 | 0% |
| 4am | 1 | 4% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 1 | 4% |
| 3pm | 4 | 15% |
| 4pm | 1 | 4% |
| 5pm | 4 | 15% |
| 6pm | 0 | 0% |
| 7pm | 1 | 4% |
| 8pm | 0 | 0% |
| 9pm | 1 | 4% |
| 10pm | 0 | 0% |
| 11pm | 1 | 4% |
Nathan & Sons subject lines
The median runs 32 characters across 6 words, against 32 for the typical E-commerce & Retail brand. The words Nathan & Sons reaches for most: “underbrush”, “smile” and “day”.
- “Do you even need mouthwash?” 27 chars · Oct 5
- “4 fall flavors. Can you guess them, Friend?” 43 chars · Oct 3
- “Celebrate World Smile Day with us! 😊” 36 chars · Oct 1
- “Why dry mouth is a problem” 26 chars · Sep 28
- “Broccoli? In toothpaste?! 🥦” 27 chars · Sep 26
What Nathan & Sons sends
Promotions & Sales is the campaign Nathan & Sons sends most, at 13%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Nathan & Sons sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Nathan & Sons campaign carries 8 images.
Compare Nathan & Sons with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Nathan & Sons emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.