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A smarter Halloween candy routine

Brush with Pearl Powder and chew Underbrush after snacking.

Nathan and Sons <[email protected]>

Holiday & Seasonal

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Nathan & Sons promotes a smarter Halloween candy routine, encouraging customers to enjoy their treats while also taking care of their teeth. The brand suggests brushing with Pearl Powder and chewing Underbrush after snacking to support enamel remineralization. This approach helps counteract the negative effects of candy on teeth.

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A wide, minimalist banner with a solid muted purple background and centered white, widely spaced uppercase text reading “NATHAN & SONS.” The flat grap...

Halloween is coming, friend

Which means your house is about to become a very high-traffic zone for one thing:

And while we're not here to tell you to skip the Reese's...

Your teeth might appreciate a little backup.

A wide, flat-lay Halloween illustration on a solid purple background shows three large white tooth shapes across the center, an orange pointed witch h...

Here's the simple Halloween oral care game plan:

Close-up view of an orange pumpkin-shaped candy with black facial features and colorful gummy worms draped over it, surrounded by multicolored candy p...

Eat the candy.

We're not taking that away from you.

Brush with Pearl Powder.

Pearl Powder contains nano-hydroxyapatite, the same mineral that makes up much of your tooth enamel, to support the remineralization process as part of your regular oral care routine.

A close-up, slightly overhead view shows an open dark green glass jar filled with pale powder on a textured brown stone surface, with a wooden spoon l...

Close-up overhead view of two hands holding three small white gum pieces and overlapping teal and brown rectangular packages against a plain tan backg...

Chew Underbrush after snacking.

Chewing stimulates saliva, which helps your mouth clear away food and acids after eating. Underbrush also contains nano-hydroxyapatite to support your enamel.

Why does this matter?

Candy is full of fermentable carbohydrates that oral bacteria can turn into acids.

Those acids can contribute to mineral loss from enamel.

Your saliva naturally helps counter that process by washing away acids and supplying minerals back to your teeth.

So instead of treating Halloween like a month-long dental emergency...

Think of it as an excuse to be a little smarter about what happens after the candy.

A straight-on product still life on a matte tan surface shows a dark green jar with a wood-grain lid and a matching dropper bottle, alongside a reflec...

Halloween only comes once a year.

You don't need to give up the candy.

Just don't forget about your teeth when you reach for the next handful.

Button Shop Underbrush

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Circular badge with a navy blue border and white interior. The top reads “ASPARTAME” and the bottom reads “FREE” in bold navy letters along the rim. I...

Circular seal with a bottle icon crossed by a diagonal line, indicating not allowed, surrounded by the words PLASTIC FREE in bold uppercase. The desig...

Circular badge with a crossed-out coil of rubber band in the center. Outer ring text reads 'NO SYNTHETIC RUBBERS' in bold uppercase letters. Colors ar...

Circular badge logo with the words NON GMO around the outer edge. Inside, a thick dark green ring encloses a stylized trio of leaves forming a plant i...

SHOP ORAL CARE

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Date
Thu, 22 Oct 2026 04:00:47 +0000 (UTC)
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Nathan and Sons <[email protected]>
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Subject
A smarter Halloween candy routine
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[email protected]

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