Headlights that adapt to the world around you
First of their kind in North America.
Rivian <[email protected]>
Rivian promotes its Dynamic Headlights, featuring adaptive matrix headlights that improve nighttime visibility. The system, launched in 2025, uses LED "pixels" to dynamically adjust brightness and distribution in real time. Rivian highlights key features, including Adaptive Drive Beam and Dynamic Steering Lights, to enhance driving experiences.
What the raw message shows
From the headers
- Sent with
-
Braze
In the HTML
- Built with
- Animated GIFs
Across Rivian's email
- Sends
- About every 2 weeks
- DMARC
-
Enforced, reject
Mail failing authentication is refused.
The copy
468 words · about 2 min to read · 5 buttons
Rivian’s Dynamic Headlights Lead the Way
Both R1 and R2 offer headlights that adapt to the world around you.
The Dynamic Adventure Lighting system in our vehicles is designed to help improve nighttime visibility.* Developed in-house by Rivian and launched in 2025, these were the first adaptive matrix headlights to be activated in the United States.
Button Explore our technology
Matrix headlights are a more advanced type of headlight, made up of many LED “pixels” that can turn on and off individually. Unlike traditional high beams that are simply “on” or “off,” the LED array works with vehicle sensors and software to dynamically adjust the brightness and distribution of the beam projected onto the road in real time. This helps maintain visibility while detecting oncoming traffic to shift the light pattern away from those vehicles.
Dynamic Adventure Lightning features
Rivian’s Dynamic Adventure Lighting helps you navigate through the darkest of nights with these key features:
Adaptive Drive Beam: The headlight beam actively adjusts the vehicle’s light pattern and brightness to avoid shining directly into oncoming vehicles, while still illuminating the rest of the road.
Dynamic Low Beam Leveling: This feature stabilizes the beam of your headlights so there’s an even diffusion of light out in front of your vehicle — helpful if you’re driving on uneven terrain, bumpy roads or even under hard acceleration.
Dynamic Steering Lights: This feature uses software to bend the beam of your headlights in the direction the vehicle is turning, helping the driver see more of the road ahead when driving around corners and on winding roads.
Segmented Lighting Bar (RGB): Gen 2 R1 vehicles have fully controllable LED segments on both the front and rear light bars, which can change color and express vehicle functionality in surprising ways. For example, you’ll see a dynamic green progress bar that indicates charging or an expressive visualization to alert passing traffic when your roadside lighting is activated. And we add surprises throughout the year, like holiday themes, with software updates.
Courtesy Lighting: Your vehicle’s exterior lights will remain on for a short period of time after you exit your vehicle, which helps illuminate the path to your home or through a parking area.
While adaptive matrix headlights have been available in parts of the world for many years now, U.S. regulatory hurdles delayed their adoption until standards cleared in 2022. Because Rivian designs its hardware and software in-house as a vertically integrated system, we moved faster, bringing this advanced lighting system to our Gen 2 R1 vehicles before any other automaker.
With this approach, we are constantly adding new features and functionality to our vehicles via over-the-air software updates, including new updates to how the lights perform.
*Not available on Gen 1 R1T and R1S.
Button Demo Drive
Button Spaces
Button Trip Visualizer
Button 14600 Myford Rd. Irvine, CA, 92606
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
-
ixuebr62.em.rivian.com
· 137.22.234.205
Braze's sending servers
- SPF
- None
- DKIM
-
- Pass signed by em.rivian.com
- DMARC
-
Pass for em.rivian.com
Policy: reject
- Unsubscribe
-
One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
- No feedback-loop header
Show all 18 headers Hide the headers
As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Return-Path
- <[email protected]>
- Received
- from ixuebr62.em.rivian.com (ixuebr62.em.rivian.com. [137.22.234.205]) by [receiver] with ESMTPS id 46e09a7af769-8212b93165fsi1579261a34.119.2026.09.30.15.06.52 for <[recipient]> (version=TLS1_2 cipher=ECDHE-ECDSA-AES128-GCM-SHA256 bits=128/128); Wed, 30 Sep 2026 15:06:53 -0700 (PDT)
- Received
- from [10.90.1.248] ([10.90.1.248]) by i-07ee24c5e7f5f33a4.mta1vrest.sd.prd.sparkpost (ecelerity 5.3.0.76435 r(msys-ecelerity:tags/5.3.0.19)) with REST id CE/13-53484-CF78DBA6; Wed, 30 Sep 2026 22:06:52 +0000
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of [recipient] designates 2a00:1450:4864:36::10 as permitted sender) receiver=[receiver]; client-ip=2a00:1450:4864:36::10; envelope-from="[recipient]"; helo=mail-lf2-x10.google.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass [email protected] header.s=scph0125 header.b=w6JaEy3T; dmarc=pass header.from=em.rivian.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mail-lf2-x10.google.com; spf=pass ([receiver]: domain of [recipient] designates 2a00:1450:4864:36::10 as permitted sender) smtp.mailfrom=[recipient]; arc=pass smtp.remote-ip="2a00:1450:4864:36::10"
- Received-SPF Authentication result
- pass (google.com: domain of [email protected] designates 137.22.234.205 as permitted sender) client-ip=137.22.234.205;
- Authentication-Results Authentication result
- [receiver]; dkim=pass [email protected] header.s=scph0125 header.b=w6JaEy3T; spf=pass (google.com: domain of [email protected] designates 137.22.234.205 as permitted sender) smtp.mailfrom="[email protected]"; dmarc=pass (p=REJECT sp=REJECT dis=NONE) header.from=rivian.com
Platform
- X-Forwarded-Encrypted
- i=2; AKwUvBySipHikutLOPKvJqmjxHI/XlDD/02wKRvq22kqUlsjOEJge3luuTawH/[email protected]
- X-MSFBL
- DKb6GmPLuuBGbhZtSKr8q5ckxMdgowZKfS9oDeonnfo=|eyJjdXN0b21lcl9pZCI 6IjI2NjY5MyIsInRlbmFudF9pZCI6InNwYyIsInIiOiJtZmF1dmVhdUBnbWFpbC5 jb20iLCJzdWJhY2NvdW50X2lkIjoiMTUwNyIsIm1lc3NhZ2VfaWQiOiI2YWI2ZmM 4N2JkNmFhNmEyMzFlYyJ9
Unsubscribe and feedback
- List-Unsubscribe
- <https://07.emailinboundprocessing.com/…>,<mailto:…@unsubscribe-07.emailinboundprocessing.com>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
Message
- From
- "Rivian" <[email protected]>
- Message-ID
- <CE.13.53484.CF78DBA6@i-07ee24c5e7f5f33a4.mta1vrest.sd.prd.sparkpost>
- Date
- Wed, 30 Sep 2026 22:06:52 +0000
- Content-Type
- multipart/alternative; boundary="_----ZAgDosv16jwD89E1RtQ+FA===_DC/13-53484-CF78DBA6"
- MIME-Version
- 1.0
- Subject
- Headlights that adapt to the world around you
- Reply-To
- [email protected]
More from Rivian
All 64 emailsSimilar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
Archived for reference and commentary. Rivian, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.