HeatGear® for back-to-school
Our signature innovation for your next chapter
Under Armour <[email protected]>
Share
Under Armour promotes its HeatGear collection for back-to-school, showcasing cooling baselayers for men, women, and kids. The brand highlights its products as a way to stay cool under pressure. It also offers a 15% discount via SMS for subscribers.
What the raw message shows
From the headers
In the HTML
- Tracking
-
Found in the original, removed from this preview.
- Built with
- Animated GIFs
Across Under Armour's email
- Sends
- About 4 a week
- DMARC
-
Enforced, quarantine
Mail failing authentication goes to spam.
The copy
49 words · under a minute to read · 7 buttons
Button MEN
Button WOMEN
Under Armour
Button KIDS
Button SHOES
COMPETITION HEATING UP? THIS WILL KEEP YOU COOL.
The competition just got hotter, but our collection of cooling baselayer can handle the heat.
Button SHOP MEN
Button SHOP WOMEN
Button SHOP ALL HEATGEAR®
Find A Store
FIND A
UA STORE
NEAR YOU
WANT 15%
LET'S
TEXT
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
-
mta5.emails.underarmour.com
· 13.111.29.145
Salesforce Marketing Cloud's sending servers
- SPF
- Pass for bounce.emails.underarmour.com
- DKIM
-
- Pass signed by underarmour
- Pass signed by s7.y.mc.salesforce.com
- DMARC
-
Pass for emails.underarmour.com
Policy: quarantine
- Unsubscribe
-
One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
- No feedback-loop header
Show all 15 headers Hide the headers
As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received
- from mta5.emails.underarmour.com (13.111.29.145) by [receiver] (cloudflare) id bQ6KOiLErwdF for <[recipient]>; Sat, 08 Aug 2026 15:58:03 +0000
- Received
- by mta5.emails.underarmour.com id het90m39mjcu for <[recipient]>; Sat, 8 Aug 2026 15:58:02 +0000 (envelope-from <bounce-O3MKEU6GN52ETOY4MLRJCOHYOY.70246@bounce.emails.underarmour.com>)
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of bounce-O3MKEU6GN52ETOY4MLRJCOHYOY.70246@bounce.emails.underarmour.com designates 13.111.29.145 as permitted sender) receiver=[receiver]; client-ip=13.111.29.145; envelope-from="bounce-O3MKEU6GN52ETOY4MLRJCOHYOY.70246@bounce.emails.underarmour.com"; helo=mta5.emails.underarmour.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass [email protected] header.s=200608 header.b=o/heCBON; dkim=pass header.d=s7.y.mc.salesforce.com header.s=fbldkim7 header.b=f02L2gHy; dmarc=pass header.from=emails.underarmour.com policy.dmarc=quarantine; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta5.emails.underarmour.com; spf=pass ([receiver]: domain of bounce-O3MKEU6GN52ETOY4MLRJCOHYOY.70246@bounce.emails.underarmour.com designates 13.111.29.145 as permitted sender) smtp.mailfrom=bounce-O3MKEU6GN52ETOY4MLRJCOHYOY.70246@bounce.emails.underarmour.com; arc=none smtp.remote-ip=13.111.29.145
Platform
- X-SFMC-Stack Identifies Salesforce Marketing Cloud
- 7
- x-job
- 518000498_533358
Unsubscribe and feedback
- List-Unsubscribe
- <https://click.emails.underarmour.com/…>, <mailto:…@leave.emails.underarmour.com>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
Message
- From
- "Under Armour" <[email protected]>
- Subject
- HeatGear® for back-to-school
- Date
- Sat, 08 Aug 2026 09:58:02 -0600
- MIME-Version
- 1.0
- Reply-To
- "Under Armour" <[email protected]>
- Message-ID
- <[email protected]>
- Content-Type
- multipart/alternative; boundary="ilxGvcqoakR0=_?:"
More from Under Armour
All 68 emailsSimilar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
Archived for reference and commentary. Under Armour, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.