How Under Armour does email marketing
43 campaigns · www.underarmour.com · RSS
Under Armour builds game-changing sportswear, athletic shirts, shoes and more. FREE SHIPPING available and FREE returns on workout clothes, shoes, and gear.
Under Armour sends about 4 campaigns a week, most often on Tuesday and Sunday around 3am US Eastern. Its median subject line runs 32 characters, and 23% carry an emoji.
Measured from 43 campaigns sent Jul 20 to Oct 6, 2026. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.9 About the same as typical (3.6)
- Median subject length
- 32chars About the same as typical (32 chars)
- Median words
- 159 About the same as typical (175)
- Discount in the subject
- 16% About the same as typical (14%)
Latest Under Armour emails
All 43 campaignsWhen Under Armour sends
Tuesday and Sunday are the busiest days, within two points or one email of each other (up to 21% of sends). 3am is the most common hour (up to 29% of sends). Across 42 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 7 | 17% |
| Tuesday | 9 | 21% |
| Wednesday | 3 | 7% |
| Thursday | 5 | 12% |
| Friday | 4 | 10% |
| Saturday | 6 | 14% |
| Sunday | 8 | 19% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 1 | 2% |
| 2am | 3 | 7% |
| 3am | 12 | 29% |
| 4am | 6 | 14% |
| 5am | 2 | 5% |
| 6am | 5 | 12% |
| 7am | 4 | 10% |
| 8am | 2 | 5% |
| 9am | 0 | 0% |
| 10am | 1 | 2% |
| 11am | 2 | 5% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 4 | 10% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Under Armour subject lines
The median runs 32 characters across 5 words, against 32 for the typical brand. The words Under Armour reaches for most: “new”, “off” and “low”.
- “Don't miss out on 25% off select styles” 39 chars · Oct 6
- “Low Stock Alert” 15 chars · Oct 5
- “25% off select styles starts now” 32 chars · Oct 4
- “The latest from Unstoppable” 27 chars · Oct 1
- “🚨Low Stock Alert: UA StealthForm Uncrushable Unisex Adjustable Hat” 66 chars · Sep 29
What Under Armour sends
Product Showcase is the campaign Under Armour sends most, at 44%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Under Armour sends with Salesforce Marketing Cloud and publishes a DMARC quarantine policy.
Sends with
Tracking & personalization
- Monetate Analytics
- 31 of 43
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
The median Under Armour campaign carries 11 images.
Compare Under Armour with its peers
Or compare with every brand in the archive.
How this is measured
Every figure comes from real Under Armour emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.