How Under Armour does email marketing
12 campaigns · www.underarmour.com · RSS
Under Armour builds game-changing sportswear, athletic shirts, shoes and more. FREE SHIPPING available and FREE returns on workout clothes, shoes, and gear.
Under Armour sends about 2.5 campaigns a week. Its median subject line runs 34 characters.
- Campaigns a week
- 2.5
- Median subject
- 34 chars
- Median words
- 186
- Carry a promo code
- 0%
What Under Armour sends
Mostly Product Showcase (50% of campaigns).
The stack behind the sends
Under Armour sends with Salesforce Marketing Cloud and publishes a DMARC quarantine policy.
Sends with
Tracking & personalization
- Monetate Analytics
- 9 of 12
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical Under Armour campaign carries 186 words and 10 images.
How this is measured
Every figure comes from real Under Armour emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Under Armour campaigns.