How Under Armour does email marketing
21 campaigns · www.underarmour.com · RSS
Under Armour builds game-changing sportswear, athletic shirts, shoes and more. FREE SHIPPING available and FREE returns on workout clothes, shoes, and gear.
Under Armour sends about 3 campaigns a week, most often on Sat around 3am US Eastern. Its median subject line runs 34 characters, and 14% carry an emoji.
- Campaigns a week
- 3
- Median subject
- 34 chars
- Median words
- 159
- Carry a promo code
- 0%
When Under Armour sends
Across 20 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Under Armour chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Under Armour sends
Mostly Product Showcase (43% of campaigns).
The stack behind the sends
Under Armour sends with Salesforce Marketing Cloud and publishes a DMARC quarantine policy.
Sends with
Tracking & personalization
- Monetate Analytics
- 15 of 21
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical Under Armour campaign carries 159 words and 11 images.
How this is measured
Every figure comes from real Under Armour emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Under Armour campaigns.