Hills? What hills?
On a Cowboy the earth is flat
Cowboy promotes its AdaptivePower technology, which provides a seamless and natural riding experience by automatically adjusting to the rider's needs. The technology eliminates resistance and makes climbs feel weightless, allowing for a smooth ride with no gears to shift or modes to toggle. Cowboy invites customers to try AdaptivePower for free.
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Imagine a bike that knows what you need before you do.
That’s what it feels like with AdaptivePower™.
Steep hill ahead? Your legs move naturally, the climb feels weightless, as if gravity has taken a back seat.
It feels like the earth is flat.
Headwind swoops in? Your bike adjusts instantly, eliminating resistance, maintaining your speed.
It’s as though the wind is at your back.
Late for the school run? Strap in your little one, and your bike adjusts effortlessly.
It’s like the extra weight was never there.
At the heart of it all is technology so advanced it’s invisible.
AdaptivePower™ works quietly behind the scenes, adjusting automatically to your every move, matching your effort, and delivering just the right push when you need it most.
No gears to shift, no modes to toggle.
Just the smoothest ride you’ve ever experienced.
Meet your Superpower
How it works
Ultra Precise Sensors
The torque and cadence sensors relay ultra-precise data 200 times per second to measure the force applied on the pedal and rotation rate.
Calibrated by our engineers, the motor controller continuously analyses the electrical power output of the rear-hub motor to provide the optimal level of assistance at all times.
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