How Cinch came to life
Behind the scenes of our funnest collection.
Bellroy <[email protected]>
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Bellroy showcases its Cinch collection, a fun-filled and expressive range of bags featuring lightweight Relaxo Weave fabric and interactive design elements. The collection includes the Cinch Messenger, Backpack, Carryall, and Tote, each with unique details like visible binding and external organization. Bellroy highlights the story and design process behind the Cinch collection.
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[Header] Cinch: unpacked [Blurb] It’s our most fun-filled, expressive collection. But what’s its story?
[Header] Easy, breezy material [Blurb] With the brief to innovate a more affordable collection, our designers found Relaxo Weave, the signature crinkly, lightweight Cinch fabric. The tactility of the fabric inspired the unstructured, airy feel of the bag designs.
[Header] Organization, outside. [Blurb] The range features our classic internal toolbelt organization – but on the outside. Then, the team added interaction aplenty: snaps, buckles, clips, zips and, of course, the toggle-cord cinch.
[Header] Perfect pairs [Blurb/subheader] “It would be cute if it was small.” – the designers.
[Header] Fun in every detail [Blurb/subheader] Almost all the Cinch bags have a subtle design detail that connects them: visible binding, for an unexpected touch and variety in the material. The Carryall even has it running around the bag entirely, pockets and all.
[Product name] Cinch Messenger
[Product name] Cinch Backpack
[Product name] Cinch Carryall
[Product name] Cinch Tote
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- Date
- Fri, 09 Oct 2026 04:01:20 +0000 (UTC)
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- Bellroy <[email protected]>
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- Subject
- How Cinch came to life
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