If you work one of these jobs, you’re an athlete
And you might need more salt than you realize.
Robb and the LMNT Team <[email protected]>
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The company promotes its hydration products to individuals with physically demanding jobs, referred to as "Industrial Athletes". It highlights the importance of staying hydrated to maintain focus, reaction time, and muscular endurance on the job. The brand also announces its upcoming "Give A Salt" campaign, which will allow nominations for Industrial Athletes to receive free LMNT products.
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MY ACCOUNT
DRINKLMNT.COM
STOCK UP
Workplace Hydration 101. Image beside the title is a firefighter in full protective gear pouring an LMNT stick packs into a water bottle beside a fire truck.
If you or someone you know is on their feet all day — lifting, hauling, carrying, pushing, sweating — there's a good chance they’re what we call an “Industrial Athlete.” It looks like:
Physically-demanding shifts that rival intense training sessions.
Working hard in gear, heat, or at high elevation.
Losing sodium through sweat at a high rate. For example, in hot conditions, construction workers can lose 0.3–1.5 liters of sweat every hour.
For Industrial Athletes, even mild dehydration can blunt focus, slow reaction time, and sap muscular endurance. On the job that can mean:
Slower reflexes around heavy equipment and hazards
Poorer decisions under pressure
Higher injury risk, since fatigued muscles strain more easily
Faster fatigue that drags down a whole crew
The same pattern shows up in jobs you might not think of as sweaty. In one study of 88 on-call nurses and doctors, dehydration climbed from 36% to 48% across a single shift. The dehydrated group performed worse on cognitive tests.
If you’re an Industrial Athlete, it’s worth giving this full article your attention to ensure you and your team know how to stay hydrated and safe on the job. Or if you have an Industrial Athlete in your life, send this email to them — you never know how it might help.
Read the full article: Workplace Hydration 101 for Industrial Athletes
To wrap this one up, one more PSA: Our Give A Salt campaign for Industrial Athletes launches next week. Keep an eye on your inbox — you'll have the chance to nominate an Industrial Athlete to receive free LMNT on us.
Robb and the LMNT Team
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FROM OUR COMMUNITY
Justin Odaffer speaks on camera, followed by scenes of him painting a mural on a building and carrying buckets of paint.
Justin Odaffer and the crew at Colossal Media hand-paint murals, scaling artwork onto buildings as big as 250 feet tall by 100 feet wide.
During summer, that often means hanging off the side of a building in 100-plus-degree heat. Dehydration makes it harder to paint and harder to stay sharp through a 10-hour shift.
"The building itself feels like a brick oven," Justin says. "Staying on top of our sweat depletion is very important to us."
Justin reaches for LMNT as an afternoon boost to get him through the rest of the day.
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