Introducing the Soft Wash

Product Launches

100% regenerative cotton, 13oz Italian denim.

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Tuesday, September 8, 2026

HIUT introduces the Soft Wash, a 13oz Italian indigo denim made from 100% regeneratively grown cotton. The Soft Wash features a bespoke enzyme wash that softens the fabric while maintaining its structure. The collection is available now, with four styles priced at £275 each.

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Hiut Aberteifi logo.

THE SOFT WASH

13OZ ITALIAN INDIGO DENIM

100% REGENERATIVE COTTON

Woven from 100% regeneratively grown cotton at Candiani mill in Italy, then enzyme washed in London by Laundre using a process developed exclusively for Hiut.

The wash softens the handle from the first wear and brings natural variation through the indigo, while leaving enough depth in the fabric to keep evolving over time.

Available now. Ready to ship.

SHOP THE SOFT WASH

The Jerald - Soft Wash

The Miles - Soft Wash

The Benjamin - Soft Wash

The Gwilym - Soft Wash

— 13oz Candiani Italian indigo denim, — Woven from 100% regenerative agriculture cotton — Bespoke enzyme wash recipe by LaundRe, London

— Softened handle without losing structure of the fit — Designed to continue ageing with wear — Made in Aberteifi, Wales — Available now and ready to ship.

DISCOVER THE COLLECTION

HIUT DENIM COMPANY

THE OLD JEANS FACTORY

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