How HIUT does email marketing
Fashion & Apparel27 campaigns · hiutdenim.co.uk · RSS
Hiut Denim Co. We make the best jeans, not the most jeans we can. And we only make jeans. No distractions. No compromises. Only jeans. Do One Thing Well.
HIUT sends about 2.4 campaigns a week, most often on Tuesday and Saturday around 9am and 10am US Eastern. Its median subject line runs 27 characters.
An early read: 27 campaigns over 79 days, sent Jul 18 to Oct 6, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.4 31% less than typical (3.5)
- Median subject length
- 27chars About the same as typical (29 chars)
- Median words
- 200 20% more than typical (166)
- Discount in the subject
- 7% 3 points below typical (10%)
Latest HIUT emails
All 27 campaignsWhen HIUT sends
Tuesday and Saturday are the busiest days, within two points or one email of each other (up to 41% of sends). 9am and 10am are the most common hours, within one email of each other (up to 44% of sends). Across 27 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 0 | 0% |
| Tuesday | 11 | 41% |
| Wednesday | 1 | 4% |
| Thursday | 4 | 15% |
| Friday | 0 | 0% |
| Saturday | 11 | 41% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 1 | 4% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 2 | 7% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 12 | 44% |
| 10am | 12 | 44% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
HIUT subject lines
The median runs 27 characters across 4 words, against 29 for the typical Fashion & Apparel brand. The words HIUT reaches for most: “scrapbook”, “chronicles” and “denim”.
- “Limited Series Selvedge” 23 chars · Oct 6
- “Scrapbook Chronicles No.517” 27 chars · Oct 3
- “The Signature Red Line” 22 chars · Sep 29
- “Scrapbook Chronicles No.516” 27 chars · Sep 26
- “Hiut’s first piece beyond denim” 31 chars · Sep 22
What HIUT sends
Product Showcase is the campaign HIUT sends most, at 33%; no type is a majority.
The stack behind the sends
HIUT sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace and Mandrill to send as this domain, which usually means other tools sit alongside Klaviyo.
The median HIUT campaign carries 9 images.
Compare HIUT with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real HIUT emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.