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How HIUT does email marketing

Fashion & Apparel

20 campaigns · hiutdenim.co.uk · RSS

Hiut Denim Co. We make the best jeans, not the most jeans we can. And we only make jeans. No distractions. No compromises. Only jeans. Do One Thing Well.

HIUT sends about 2.6 campaigns a week, most often on Tue around 9am US Eastern. Its median subject line runs 27 characters.

Campaigns a week
2.6
Median subject
27 chars
Median words
198
Carry a promo code
0%

When HIUT sends

Across 20 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when HIUT chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What HIUT sends

Mostly Newsletters (25% of campaigns).

Newsletters 25% · 5
Product Showcase 25% · 5
Other 20% · 4
Product Launches 10% · 2

The stack behind the sends

HIUT sends with Klaviyo and publishes a DMARC none policy.

Sends with

Klaviyo

Domain authentication

DMARC: none

Failures are monitored but still delivered, so the policy is not enforced yet.

SPF also authorizes Google Workspace, Mandrill to send as this domain, which usually means other tools sit alongside the main platform.

A typical HIUT campaign carries 198 words and 9 images.

How this is measured

Every figure comes from real HIUT emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse HIUT campaigns.