Jonathan Wilson’s World Cup Diary

A day in the life of a reporter on the road, growing his Substack, and contending with the Americanization of the world’s game

Substack promotes Jonathan Wilson's World Cup Diary, a behind-the-scenes look at a reporter's experience covering the tournament. The diary details Wilson's travels and Substack strategy, including a 40% increase in subscribers during the tournament. Wilson shares his observations on the World Cup atmosphere and Americanization of the game.

Other email from Substack, sent Jul 18, 2026.