Skip to content

MEET IVY

A new kind of preppy sneaker.

Rothy's <[email protected]>

Other

Share
Sent with SparkPost Sends about 11 a week All facts

Rothy's promotes the Ivy Sneaker, a new shoe with a retro low-profile silhouette and textured details. The Ivy Sneaker is available in various ReVelvet colors, including black, cheetah, and evergreen. Rothy's presents the Ivy Sneaker as a modern take on preppy style.

What the raw message shows

From the headers

Sent with
SparkPost See it in the headers

Across Rothy's's email

Sends
About 11 a week
DMARC
Enforced, quarantine

Mail failing authentication goes to spam.

The copy

55 words · under a minute to read

The New Prep

The Ivy Sneaker Clean lines, a retro low-pro silhouette and just enough texture to keep things interesting. SHOP IVY

Ivy Sneaker ReVelvet Black

Ivy Sneaker ReVelvet Cheetah

Ivy Sneaker ReVelvet Evergreen

Ivy Sneaker ReVelvet Overcast

Ivy Sneaker ReVelvet Syrah

Ivy Sneaker ReVelvet Wren

New This Season

Find a Rothy's store near you

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
mta-1-188.mta.ometria.email · 194.28.204.188

SparkPost's sending servers

SPF
Pass for emailom.mail.rothys.com
DKIM
  • Pass signed by mail.rothys.com
DMARC
Pass for mail.rothys.com

Policy: quarantine

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
No feedback-loop header
Show all 15 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received
from mta-1-188.mta.ometria.email (194.28.204.188) by [receiver] (cloudflare) id z8dVOiCsWgLy for <[recipient]>; Fri, 07 Aug 2026 10:35:48 +0000
Received Identifies SparkPost
from [10.95.202.85] ([10.95.202.85]) by i-00a17aa239b12e3da.mta3vrest.sd.prd.sparkpost (ecelerity 5.3.0.76339 r(msys-ecelerity:tags/5.3.0.2)) with REST id 73/10-21864-7F4B57A6; Fri, 07 Aug 2026 10:35:35 +0000

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [email protected] designates 194.28.204.188 as permitted sender) receiver=[receiver]; client-ip=194.28.204.188; envelope-from="[email protected]"; helo=mta-1-188.mta.ometria.email;
Authentication-Results Authentication result
[receiver]; dkim=pass [email protected] header.s=scph0725 header.b=M7pOoaPQ; dmarc=pass header.from=mail.rothys.com policy.dmarc=quarantine; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta-1-188.mta.ometria.email; spf=pass ([receiver]: domain of [email protected] designates 194.28.204.188 as permitted sender) [email protected]; arc=none smtp.remote-ip=194.28.204.188

Platform

X-MSFBL
5KMpxLHMBAkCibckX3K4v4NFCy1O50tU8dSJvh8o0gw=|eyJtZXNzYWdlX2lkIjo iNmE3NGY3YjQ3NTZhZjMwMDAxMzciLCJ0ZW5hbnRfaWQiOiJvbWV0cmlhIiwiciI 6InJvdGh5c0BpbmJveGFyY2hpdmUub3JnIiwiY3VzdG9tZXJfaWQiOiIxIiwic3V iYWNjb3VudF9pZCI6IjY1MyJ9

Unsubscribe and feedback

List-Unsubscribe
<mailto:…@spe.ometria.email>,<https://unsubscribe.eu.spmta.com/…>
List-Unsubscribe-Post
List-Unsubscribe=One-Click
List-Id
<ometria.1.653.sparkpostmail.com>

Message

Message-ID Identifies SparkPost
<73.10.21864.7F4B57A6@i-00a17aa239b12e3da.mta3vrest.sd.prd.sparkpost>
Date
Fri, 07 Aug 2026 10:35:35 +0000
Content-Type
multipart/alternative; boundary="_----NMeJsfmErpCBko9iYmoRkw===_43/10-21864-7F4B57A6"
MIME-Version
1.0
Reply-To
[email protected]
Subject
MEET IVY
From
"Rothy's" <[email protected]>

More from Rothy's

All 187 emails
Rothy's

ReVelvet comes in clutch.

Rothy's

Guess who’s back in cheetah.

Rothy's

ENDS TODAY. Use it or lose it.

Rothy's

Your $40 off ends today.

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Walmart

🔥 Coming in hot: our fall shoe edit!

Compare
OluKai

Just Dropped: NEW Leather Sneakers

Compare
Under Armour

New Sneakers. No Notes.

Compare
Lululemon

What's new: styles that go beyond class

Compare

Archived for reference and commentary. Rothy's, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.