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Meet the New Collection

From fresh evolutions to bold additions, find your flow with the new arrivals.

Ray-Ban <[email protected]>

Product Launches

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Ray-Ban promotes its new collection, featuring fresh evolutions of classic frames and bold additions. The brand showcases new sunglasses and eyeglasses with understated and statement pieces. Ray-Ban also teases an upcoming reveal on its Meta platform.

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The copy

119 words · under a minute to read · 22 buttons

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Button STYLES THAT FIT

Button YOUR FLOW

From fresh evolutions of the frames that shaped decades of eyewear to bold additions, the new collection redefines the line between trending and classic.

Button SHOP NEW ARRIVALS

Button find a store

Button NEW SUNGLASSES

From understated silhouettes to bold statement pieces, your new must-haves are here. 

Button SHOP SUNGLASSES

Button NEW EYEGLASSES

Button Explore the optical styles built to stand out

Button SHOP EYEGLASSES

GET READY FOR WHAT’S NEXT

Something new is coming to Ray-Ban Meta.

Stay tuned for the reveal.

Button Sunglasses

Button Prescription

Button Customize

Button STORES

Button receive our texts

Button eye exam

Button same-day

Button delivery

Button pick up

Button in store

Button return

Button store

Button appointment

CHOOSE FREE RESPONSIBLE SHIPPING TO REDUCE EMISSIONS. PLUS FREE RETURNS!

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pass ([receiver]: domain of [email protected] designates 207.135.2.157 as permitted sender) receiver=[receiver]; client-ip=207.135.2.157; envelope-from="[email protected]"; helo=omp.e.ray-ban.com;
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8.rsys130.EMsveqUVtHEnzeXri0GUWSU5_0WRsx2zkrl_PXUaSIdlwXnoW8Mhzwwnr0
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luxottica001.38773405
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<mailto:…@imh.rsys130.origin.responsys.ocs.oraclecloud.com>, <https://e.ray-ban.com/…>
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Message

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Date
Sat, 12 Sep 2026 13:12:42 +0000
From
Ray-Ban <[email protected]>
Reply-To
Ray-Ban <[email protected]>
Subject
Meet the New Collection
Message-ID
<[email protected]>

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