How Ray-Ban does email marketing
Fashion & Apparel23 campaigns · www.ray-ban.com · RSS
Eyewear brand founded in 1936, known for the Aviator and Wayfarer, making sunglasses and optical frames and, more recently, smart glasses.
Ray-Ban sends about 6.2 campaigns a week, most often on Mon around 9am US Eastern. Its median subject line runs 29 characters.
- Campaigns a week
- 6.2
- Median subject
- 29 chars
- Median words
- 168
- Carry a promo code
- 4%
When Ray-Ban sends
Across 22 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Ray-Ban chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Ray-Ban sends
Mostly Promotions & Sales (52% of campaigns).
The stack behind the sends
Ray-Ban sends with Oracle Responsys and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Wunderkind Personalization
- 9 of 23
- LiveClicker Personalization
- 1 of 23
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
A typical Ray-Ban campaign carries 168 words and 15 images.
How this is measured
Every figure comes from real Ray-Ban emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Ray-Ban campaigns.