How Ray-Ban does email marketing
Fashion & Apparel42 campaigns · www.ray-ban.com · RSS
Eyewear brand founded in 1936, known for the Aviator and Wayfarer, making sunglasses and optical frames and, more recently, smart glasses.
Ray-Ban sends about 5 campaigns a week, spread across the week, most often around 9am US Eastern. Its median subject line runs 28 characters.
Measured from 42 campaigns sent Aug 12 to Oct 7, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 5.2 49% more than typical (3.5)
- Median subject length
- 28chars About the same as typical (29 chars)
- Median words
- 223 34% more than typical (166)
- Discount in the subject
- 38% 28 points above typical (10%)
- Copyable promo code
- 5% 5 points above typical (0%)
Latest Ray-Ban emails
All 42 campaignsWhen Ray-Ban sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 9am is the most common hour (up to 54% of sends). Across 41 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 7 | 17% |
| Tuesday | 4 | 10% |
| Wednesday | 7 | 17% |
| Thursday | 7 | 17% |
| Friday | 4 | 10% |
| Saturday | 7 | 17% |
| Sunday | 5 | 12% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 1 | 2% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 4 | 10% |
| 9am | 22 | 54% |
| 10am | 4 | 10% |
| 11am | 0 | 0% |
| 12pm | 1 | 2% |
| 1pm | 0 | 0% |
| 2pm | 7 | 17% |
| 3pm | 1 | 2% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 1 | 2% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Ray-Ban subject lines
The median runs 28 characters across 6 words, against 29 for the typical Fashion & Apparel brand. The words Ray-Ban reaches for most: “styles”, “sale” and “off”.
- “New Collection: Rimless Designs” 31 chars · Oct 8
- “October Deals end tonight” 25 chars · Oct 7
- “Up to 50% off Sunglasses” 24 chars · Oct 6
- “These styles are now on sale” 28 chars · Oct 5
- “Ray-Ban Meta (Gen 3) | New Seasonal Colors” 42 chars · Oct 5
What Ray-Ban sends
Promotions & Sales is the campaign Ray-Ban sends most, at 48%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Ray-Ban sends with Oracle Responsys and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Wunderkind Personalization
- 13 of 42
- LiveClicker Personalization
- 2 of 42
Wunderkind and LiveClicker render images when the email is opened, so the content can change after it is sent. How dynamic content works, from Alterable
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Ray-Ban campaign carries 16 images.
Compare Ray-Ban with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Ray-Ban emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.