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How Ray-Ban does email marketing

Fashion & Apparel

9 campaigns · www.ray-ban.com · RSS

Eyewear brand founded in 1936, known for the Aviator and Wayfarer, making sunglasses and optical frames and, more recently, smart glasses.

Ray-Ban has not been archived long enough to judge how often it sends. Its median subject line runs 29 characters.

Median subject
29 chars
Median words
148
Carry a promo code
0%

What Ray-Ban sends

Mostly Promotions & Sales (56% of campaigns).

Other 22% · 2
Product Launches 11% · 1

The stack behind the sends

Ray-Ban sends with SendGrid and publishes a DMARC reject policy.

Sends with

SendGrid

Tracking & personalization

Wunderkind Personalization
5 of 9

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

A typical Ray-Ban campaign carries 148 words and 18 images.

How this is measured

Every figure comes from real Ray-Ban emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Ray-Ban campaigns.