Why Jack in the Box is pushing into collectibles.
Morning Brew promotes the trend of brands creating collectibles to attract consumers, featuring examples such as Starbucks, Trader Joe's, and Jack in the Box. The brand highlights Jack in the Box's new line of collectible items, including glass cups and bag charms, as part of its 75th anniversary celebration. Morning Brew explores how these collectibles can drive sales and create a sense of scarcity.
Read this email as text
for screen readers, or when images don't load
August 26, 2026
View Online | Sign Up | Shop
Sponsor Logo: Spotify
It’s Wednesday. Depop is popping up at Olivia Rodrigo’s Daisy Chain Fields music festival this upcoming weekend, with a planned activation featuring custom T-shirts and bandanas, hair gems, photo moments, and more. Stevie Nicks is set to appear at the festival—so maybe there’s a chance attendees can hear “Second Hand News” along with any secondhand clothes.
In today’s edition:
Gotta collect ’em all 🍟
Premier marketing ⚽
Wedding sells 💒 —Kristina Monllos, Alyssa Meyers, Vidhi Choudhary
A graphic featuring Jack in the Box collectibles, including a bag charm, antenna charm and water bottle
Morning Brew Inc, Photos: @jackinthebox/Instagram, @gibbysgeekin/TikTok
Would you purchase a meal for a collectible? Or wake up early to stake out a coffee shop for a limited-edition cup? Or stand in line for hours to get a pastel-colored grocery bag?
Archived for reference and commentary. Morning Brew, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.
Similar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
