☕ Off the wall
Creators are coming up with unusual ad inventory—and brands are buying.
Marketing Brew <[email protected]>
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Morning Brew promotes a unique advertising trend where a high school senior, Shayla Wolfe, sells ad spots on her walls, with prices ranging from $25 to $2,000. The campaign highlights Wolfe's creative idea to turn her walls into a personal Times Square, attracting brands big and small. Wolfe's initiative has gained significant interest, with companies like Lyft and the New York Mets participating.
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590 words · about 2 min to read
November 04, 2026
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Sponsor Logo: Runway
It’s Wednesday, andin case you didn’t know, Welch’s Fruit Snacks has fancams. While the CPG brand has been upping its TikTok and Instagram presence this year, several fan-created accounts (called the “Welchlings”) have already found an audience: one dedicated to its raspberry flavor has more than 92k followers.
In today’s edition:
Another pic in the wall 🎨
Black and white and run all over 🗞️
Robot, redux 🤖
—Jennimai Nguyen, Alyssa Meyers
SOCIAL & INFLUENCERS
Made you look
In early October, Shayla Wolfe, a high school senior, had an idea for how to pay for college. She was explaining Times Square billboards to an exchange student her family was hosting when inspiration struck: What if she turned her walls into her own personal Times Square and sold ad spots online?
So she posted a TikTok explaining the offering, showing her wall with tape separating the space into various sized rectangles with correlating prices, and inviting any brand to buy a spot.
“When I posted it, it got literally no attention at first, and I was gonna delete it,” Wolfe told us. “My brother was like, ‘Just keep it up for the night.’ And I woke up, and it blew up.”
Brands big and small found Wolfe’s video, and companies began snagging wall ads, which originally cost between $25 and $500; several small businesses, including Big Wool Balls, a laundry-gadget company, and the independent baking business Chloe’s Giant Cookies, made buys.
In the couple of weeks since her original video, brand interest has grown so fast that she’s added five walls in her family’s home, with specialty spots going up to $2,000. Brands like Lyft, GoFundMe, and the New York Mets are in on the trend, too, and Wolfe is trying to choose brands to work with that create a more focused narrative, she said.
Wolfe isn’t the first person to sell ad space on personal, physical belongings. In August, founder and creator Vincent Seube made an offer on X for ad space on his laptop in the form of stickers; before that, Dawson Gunn, the creator behind @TooCuteLabs on TikTok, sold ad space on the backs of his two dogs, and Dagobert Renouf, an entrepreneur, sold ad space on his wedding tuxedo.
In other words, some of the most in-demand OOH ad spots of late might actually be inside.
For more on the phenomenon and how brands are getting in on the trend to “hijack” consumer attention for less, continue reading here.—JN
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SPORTS MARKETING
Better in print
Nike's 2026 NYC Marathon ad copy for New York Times print.
Nike’s been known to make a splash around major marathons, even when it’s not an official sponsor.
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