Skip to content

Penny Loafer + Mule = NEW.

The evolution of The Loafer Mule.

Rothy's <[email protected]>

Product Launches

Share
Sent with SparkPost Sends about 10 a week All facts

Rothy's introduces the Penny Loafer Mule, a redefined loafer style in a penny silhouette. The brand presents this new arrival as a fusion of a penny loafer and a mule. Rothy's invites customers to shop the Penny Loafer Mule and other new products.

What the raw message shows

From the headers

Sent with
SparkPost See it in the headers

Across Rothy's's email

Sends
About 10 a week
DMARC
Enforced, quarantine

Mail failing authentication goes to spam.

The copy

52 words · under a minute to read · 2 buttons

Business as (un)usual

Looks like it has somewhere important to be. Slips on like it doesn't. The Loafer Mule, redefined in a penny silhouette.

SHOP THE PENNY LOAFER MULE

SHOP NEW ARRIVALS

the cult-fave best-selling icon. SHOP THE CASUAL CLOG

Button Rothy's HQ: 901 Battery St, Third Floor,

Button San Francisco, CA 94111 USA

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
mta-1-189.mta.ometria.email · 194.28.204.189

SparkPost's sending servers

SPF
Pass for emailom.mail.rothys.com
DKIM
  • Pass signed by mail.rothys.com
DMARC
Pass for mail.rothys.com

Policy: quarantine

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
No feedback-loop header
Show all 15 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received
from mta-1-189.mta.ometria.email (194.28.204.189) by [receiver] (cloudflare) id Y2OymnBLyiU0 for <[recipient]>; Sun, 26 Jul 2026 10:22:25 +0000
Received Identifies SparkPost
from [10.95.215.173] ([10.95.215.173]) by i-0e37472df5165972f.mta3vrest.sd.prd.sparkpost (ecelerity 5.3.0.76327 r(msys-ecelerity:tags/5.3.0.1)) with REST id 52/77-11741-1EFD56A6; Sun, 26 Jul 2026 10:22:25 +0000

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [email protected] designates 194.28.204.189 as permitted sender) receiver=[receiver]; client-ip=194.28.204.189; envelope-from="[email protected]"; helo=mta-1-189.mta.ometria.email;
Authentication-Results Authentication result
[receiver]; dkim=pass [email protected] header.s=scph0725 header.b=ugyCtgpx; dmarc=pass header.from=mail.rothys.com policy.dmarc=quarantine; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta-1-189.mta.ometria.email; spf=pass ([receiver]: domain of [email protected] designates 194.28.204.189 as permitted sender) [email protected]; arc=none smtp.remote-ip=194.28.204.189

Platform

X-MSFBL
gUYg+D9J5DoJYc6pLBSEk6GN2RMrZlH3NWac2lv36TY=|eyJjdXN0b21lcl9pZCI 6IjEiLCJtZXNzYWdlX2lkIjoiNmE2M2UxZGY2NTZhODI0YTc3MjUiLCJ0ZW5hbnR faWQiOiJvbWV0cmlhIiwiciI6InJvdGh5c0BpbmJveGFyY2hpdmUub3JnIiwic3V iYWNjb3VudF9pZCI6IjY1MyJ9

Unsubscribe and feedback

List-Unsubscribe
<mailto:…@spe.ometria.email>,<https://unsubscribe.eu.spmta.com/…>
List-Unsubscribe-Post
List-Unsubscribe=One-Click
List-Id
<ometria.1.653.sparkpostmail.com>

Message

Message-ID Identifies SparkPost
<52.77.11741.1EFD56A6@i-0e37472df5165972f.mta3vrest.sd.prd.sparkpost>
Date
Sun, 26 Jul 2026 10:22:25 +0000
Content-Type
multipart/alternative; boundary="_----MY1avN8N1Or4zvoyDpOp9A===_12/77-11741-1EFD56A6"
MIME-Version
1.0
Reply-To
[email protected]
Subject
Penny Loafer + Mule = NEW.
From
"Rothy's" <[email protected]>

More from Rothy's

All 162 emails
Rothy's

Double Buckle MJs are back.

Rothy's

Penny Loafer. Rich behavior.

Rothy's

Ends today. Your FREE pouch with purchase.

Rothy's

A best seller. But make it new.

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Abercrombie & Fitch

One word: SHOES.

Compare
Walmart

New shoes? Yes, please! 👟👡

Compare
Maguire

The shoes that mean business

Compare
Hermès

A Fresh Start in Style

Compare

Archived for reference and commentary. Rothy's, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.