Skip to content

PREPPY, RECONSIDERED.

Meet The Ivy Sneaker.

Rothy's <[email protected]>

Product Launches

Share
Sent with SparkPost Sends about 10 a week All facts

Rothy's launches the Ivy Sneaker, a reinterpretation of the preppy style with clean lines and a retro silhouette. The sneaker is available in various ReVelvet colors, including Black, Cheetah, and Evergreen. Rothy's invites customers to shop the new arrivals and find a store near them.

What the raw message shows

From the headers

Sent with
SparkPost See it in the headers

Across Rothy's's email

Sends
About 10 a week
DMARC
Enforced, quarantine

Mail failing authentication goes to spam.

The copy

55 words · under a minute to read

The New Prep

The Ivy Sneaker Clean lines, a retro low-pro silhouette and just enough texture to keep things interesting. SHOP IVY

Ivy Sneaker ReVelvet Black

Ivy Sneaker ReVelvet Cheetah

Ivy Sneaker ReVelvet Evergreen

Ivy Sneaker ReVelvet Overcast

Ivy Sneaker ReVelvet Syrah

Ivy Sneaker ReVelvet Wren

SHOP NEW ARRIVALS

Find a Rothy's store near you

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
mta-1-189.mta.ometria.email · 194.28.204.189

SparkPost's sending servers

SPF
Pass for emailom.mail.rothys.com
DKIM
  • Pass signed by mail.rothys.com
DMARC
Pass for mail.rothys.com

Policy: quarantine

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
No feedback-loop header
Show all 15 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received
from mta-1-189.mta.ometria.email (194.28.204.189) by [receiver] (cloudflare) id mLOU1WoIb2k9 for <[recipient]>; Fri, 21 Aug 2026 14:53:48 +0000
Received Identifies SparkPost
from [10.95.201.131] ([10.95.201.131]) by i-01536a486ccb06d84.mta3vrest.sd.prd.sparkpost (ecelerity 5.3.0.76357 r(msys-ecelerity:tags/5.3.0.3)) with REST id 29/C0-04173-F66688A6; Fri, 21 Aug 2026 14:53:35 +0000

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [email protected] designates 194.28.204.189 as permitted sender) receiver=[receiver]; client-ip=194.28.204.189; envelope-from="[email protected]"; helo=mta-1-189.mta.ometria.email;
Authentication-Results Authentication result
[receiver]; dkim=pass [email protected] header.s=scph0725 header.b=fepDbAsg; dmarc=pass header.from=mail.rothys.com policy.dmarc=quarantine; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta-1-189.mta.ometria.email; spf=pass ([receiver]: domain of [email protected] designates 194.28.204.189 as permitted sender) [email protected]; arc=none smtp.remote-ip=194.28.204.189

Platform

X-MSFBL
9l+O1JAyuvnlJV3B6yU2aNl0/HLRlRhbPOWfRiqySwA=|eyJjdXN0b21lcl9pZCI 6IjEiLCJyIjoicm90aHlzQGluYm94YXJjaGl2ZS5vcmciLCJ0ZW5hbnRfaWQiOiJ vbWV0cmlhIiwibWVzc2FnZV9pZCI6IjZhODY2ZjY2ODg2YTViNDYwYzkyIiwic3V iYWNjb3VudF9pZCI6IjY1MyJ9

Unsubscribe and feedback

List-Unsubscribe
<mailto:…@spe.ometria.email>,<https://unsubscribe.eu.spmta.com/…>
List-Unsubscribe-Post
List-Unsubscribe=One-Click
List-Id
<ometria.1.653.sparkpostmail.com>

Message

Message-ID Identifies SparkPost
<29.C0.04173.F66688A6@i-01536a486ccb06d84.mta3vrest.sd.prd.sparkpost>
Date
Fri, 21 Aug 2026 14:53:35 +0000
Content-Type
multipart/alternative; boundary="_----X9ok6f17lSwf/X2FcI8gqg===_09/C0-04173-F66688A6"
MIME-Version
1.0
Reply-To
[email protected]
Subject
PREPPY, RECONSIDERED.
From
"Rothy's" <[email protected]>

More from Rothy's

All 128 emails
Rothy's

HERRINGBONE SEASON

Rothy's

New slippers for the whole fam.

Rothy's

What’s new, for you.

Rothy's

NEW: The evolution of ballet.

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Walmart

🔥 Coming in hot: our fall shoe edit!

Compare
Under Armour

The sneaker refresh you needed

Compare
Hollister Co

Reversible sets + smooth seamless fabric tops.

Compare

Archived for reference and commentary. Rothy's, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.