R2 colors, explained 🎨
How we choose our hues.
Rivian showcases its R2 colors, introducing three new hues and the limited-time return of Launch Green. The brand highlights the inspiration behind each shade and what sets its paint apart. Rivian invites customers to design their future R2 by selecting a preferred color.
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Colors that capture the wild
With R2, we expanded our core lineup of exterior colors to include three brand-new hues plus the limited-time return of the fan favorite Launch Green, only available with Launch Package. See what each shade is inspired by, what sets our paint apart and what new colors are coming to R2 soon.
Read the story
R2 Color Story
Design your future R2
Pick the hue that speaks to you and design your all-electric, all-new R2.
Design your R2
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