SantaMadre fueled the fastest marathon debut ever

This past spring, Yomif Kejelcha ran 1:59:41 in his marathon debut, the fastest debut in history and one of only two sub-2:00 marathons ever run.

The brand behind that performance was SantaMadre, a Spanish sports nutrition company most American athletes have never heard of.

We've been watching them closely, and they've quickly become one of the most interesting names in the high-carb space. Their entire approach centers on a single problem: getting athletes to the carb numbers modern racing demands, in formats the gut can actually tolerate over hours of hard effort.

What sets them apart is a refusal to chase trends. Instead, they target the mechanisms most brands overlook: fatigue that originates in the brain before the legs fail, inflammation that quietly stalls nutrient absorption mid-race, and nitrate-loading protocols drawn from cardiovascular research.

Here are some of their best selling products:

Most cherry products are for after your workout. Reset is built for the middle of it. It packs 300mg of tart cherry polyphenols alongside 30g of carbs, engineered to buffer the fatigue signals your brain sends out long before your muscles actually quit. It activates in 17 minutes and holds for 87 minutes. Tour de France and UTMB athletes have made it part of their race-day protocol.