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Soft Glow Illuminator hacks we love

team cocokind <[email protected]>

Holiday & Seasonal

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Team cocokind promotes Soft-Glow Illuminator with three usage hacks and shares the story behind their Vanilla Chantilly lip balm. They highlight a kit-exclusive shade, Be Rosy, in their Mini Lip Balm Kit. The brand wishes customers a happy almost Halloween and a wonderful weekend.

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Happy almost Halloween! We hope your week is off to a sweet start. Here is a little recap of what we were up to: three Soft-Glow Illuminator hacks, the story behind our Vanilla Chantilly lip balm, and a kit exclusive shade you won’t want to miss.

Three ways to wear Soft-Glow Illuminator: We created this product as a skincare-first glow enhancer that gives skin a soft, natural-looking radiance. Here are three hacks we will not be gatekeeping:

Hack 1: Mix Soft-Glow Illuminator with moisturizer for no makeup days. Wear it alone for light illuminated hydration.

Hack 2: Mix Soft-Glow Illuminator with foundation for added hydration. It works beautifully under makeup for a more radiant base that won’t streak or pill.

Hack 3: Mix Soft-Glow Illuminator with blush for added glow. Mix it in for a buildable radiance.

Why we chose the right vanilla over the strongest vanilla: When we were creating the scents for our Vanilla Chantilly Flavored Ceramide Lip Blur Balm we knew it would take some work to create the perfect vanilla. Here’s the process:

We could have made the vanilla smell a lot stronger! We chose not to. Vanilla can need up to 3x as much flavor to achieve a similar scent intensity, but just because we can add more flavor doesn’t mean we should. Why? We’re always thinking about sensitive skin, and scents can be a trigger for irritation. We want our lip balms to smell delicious without being overpowering.

What we actually wanted: light and airy, soft and fluffy, the true scent of freshly whipped chantilly cream.The result is a soft, airy vanilla scent that’s intentionally developed with sensitive skin and noses in mind. The goal was never the strongest vanilla. It was the right vanilla.

A never before seen shade: Did you know there’s a never before seen shade in our Mini Lip Balm Kit? Be Rosy is a kit exclusive, limited edition shimmer shade. Pick up the kit to give this shade a try!

We hope you have a wonderful weekend!

🧡 team cocokind

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Soft Glow Illuminator hacks we love

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