Skip to content

Something’s Changing at Home

A first look at the textures and tones shaping fall.

Sent with Klaviyo Sends about 4 a week All facts

Parachute promotes its fall collection, offering a first look at new products including alpaca throws and robes. The brand provides 10% off the first order with a code for new customers. New arrivals and best sellers are also highlighted in the campaign.

What the raw message shows

From the headers

Sent with
Klaviyo See it in the headers

In the HTML

Built with
Animated GIFs

Across Parachute's email

Sends
About 4 a week
DMARC
Not enforced

Failures are monitored but still delivered.

The copy

54 words · under a minute to read · 6 buttons

Enjoy 10% off your first order with code: FIRSTORDER106BNV5RV9

parachute, first look at fall, shop the capsule

the magic of more

landscape alpaca throw

throws, robes, bedding

thoughtful layers turn familiar rooms into spaces that feel warmer

cloud cotton marled alpaca throws

shop the capsule

Button Bed

Button New In

Button Bath

Button Best Sellers

Button Inserts

Button Contact

PARACHUTE

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
o1355.shared.klaviyomail.com · 167.89.100.40

Klaviyo's sending servers

SPF
Pass for send.parachutehome.com
DKIM
  • Pass signed by parachutehome.com
DMARC
Pass for parachutehome.com

Policy: none, so failures would still be delivered

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
No feedback-loop header
Show all 20 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received Identifies Klaviyo
from o1355.shared.klaviyomail.com (167.89.100.40) by [receiver] (cloudflare) id Ohp21nJaIbFu for <[recipient]>; Mon, 05 Oct 2026 23:03:08 +0000
Received
by recvd-75d778fcc7-9zl4t with SMTP id recvd-75d778fcc7-9zl4t-1-6AC42CAC-114 2026-10-05 23:03:08.574534057 +0000 UTC m=+540143.869520121
Received
from NzIyOTU2Ng (unknown) by geopod-ismtpd-4 (SG) with HTTP id zAMclfpARX2wqapp8TSrlw Mon, 05 Oct 2026 23:03:08.558 +0000 (UTC)

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [recipient]@send.parachutehome.com designates 167.89.100.40 as permitted sender) receiver=[receiver]; client-ip=167.89.100.40; envelope-from="[recipient]@send.parachutehome.com"; helo=o1355.shared.klaviyomail.com;
Authentication-Results Authentication result
[receiver]; dkim=pass header.d=parachutehome.com header.s=kl2 header.b=Z9seYGCK; dmarc=pass header.from=parachutehome.com policy.dmarc=none; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o1355.shared.klaviyomail.com; spf=pass ([receiver]: domain of [recipient]@send.parachutehome.com designates 167.89.100.40 as permitted sender) smtp.mailfrom=[recipient]@send.parachutehome.com; arc=none smtp.remote-ip=167.89.100.40

Platform

X-Kmail-Account
PT4ssw
X-Kmail-Message
01M46T7N1EQ2XD92AHX5EK87FC
X-Kmail-Ops
01M0RK24Y3G8NRVNR4AC7STZS3
X-SG-EID
u001.wfKaOfJ5LwEXREUxn5uhRaRBSFG2BYS7Smax1Q2kiawYWwbtmRCaYg+DNm+EBdBUR7QndHl7stnyUpniqG+s1g+T9rp7HggGoOoB7wooKblmoQ35dl26xnp8sAgMmKitu8b2XvNDf6AzAa59R4O/iNxGKwwqtp6ALKUyeKbw3O4+gJo9S+KV1vDmdZtE5x7YxtYANeHV8hkI1UNTFW0ecTnQw+b5ufN+IjFrHkxc4XNBka/ftuXDB0bWtrwpzZ+2
X-SG-ID
u001.SdBcvi+Evd/bQef8eZF3BiU3Zi1S53GtqGa3TWBmqe75yn5aYrkvkfG+ZGKrHRvqnb/BaIZTBkkM+OvDL7wJVgmYcDwXAvBKHR1MOucx3eUbULXHQdB+wRVuZ5bViDoC5uDrpeAIJZHUmTEDZhQ21kzy8wYogq02jk71eHBhe8qIttzhH6v6R07UgBQBC5WOkzWdJo7lKHmidpH5Le+udVlKtuyxASt5aREHdROkmMFc0aro4dvroJshjRlE4+p/4IHB7z1ouUCuZp4QoB7FN2KyYN718iqw4F6SfT4vyKffMZtnLg1lbz/+Rm+DfFExot3UNKGCy4OcNw9jJR2OAuu8kiA9x4nmrLCc4C9TtiZPKhXOJ4Mc7CPa2dAlWmdU
X-Entity-ID
u001.BOVZtuCpvFfFbIg04GvK/g==

Unsubscribe and feedback

List-Unsubscribe
<https://manage.kmail-lists.com/…>
List-Unsubscribe-Post
List-Unsubscribe=One-Click
X-Report-Abuse
Please report any spam or abuse to: [email protected]

Message

Content-Type
multipart/alternative; boundary=775fa1d3f00f9d2d7c748c206c056ae59104466f18182b72a223cdbf7556
Date
Mon, 05 Oct 2026 23:03:08 +0000 (UTC)
From
Parachute <[email protected]>
Mime-Version
1.0
Message-ID
<zAMclfpARX2wqapp8TSrlw@geopod-ismtpd-4>
Subject
Something’s Changing at Home

More from Parachute

All 27 emails
Parachute

GET COMFORTABLE

Parachute

15% Off Your Reset

Parachute

We all have a type

Parachute

Look who it is...

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Quince

Landing now: fall’s finer things

Compare
ALO

Just Dropped: New Summer Essentials

Compare
Walmart

Leaves are falling, new arrivals are calling 🍂

Compare
Backcountry

🍂 New fall clothing, one destination

Compare

Archived for reference and commentary. Parachute, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.