How Parachute does email marketing
Home & Living13 campaigns · parachutehome.com · RSS
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Parachute sends about 6.2 campaigns a week, most often on Mon around 7pm US Eastern. Its median subject line runs 27 characters, and 8% carry an emoji.
- Campaigns a week
- 6.2
- Median subject
- 27 chars
- Median words
- 157
- Carry a promo code
- 0%
When Parachute sends
Across 13 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Parachute chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Parachute sends
Mostly Promotions & Sales (77% of campaigns).
The stack behind the sends
Parachute sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside the main platform.
A typical Parachute campaign carries 157 words and 9 images.
How this is measured
Every figure comes from real Parachute emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Parachute campaigns.