How Parachute does email marketing
Home & Living27 campaigns · parachutehome.com · RSS
Very comfortable essentials that make you feel at home – bedding, bath linens, decor and more. Enjoy free shipping and returns, plus a 60 day trial.
Parachute sends about 4 campaigns a week, most often on Monday, Tuesday and Saturday around 7pm US Eastern. Its median subject line runs 21 characters, and 4% carry an emoji.
An early read: 27 campaigns over 42 days, sent Aug 24 to Oct 5, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Home & Living brand: the median of 12 Home & Living brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.4 14% less than typical (5.1)
- Median subject length
- 21chars 40% less than typical (35 chars)
- Median words
- 148 39% less than typical (242)
- Discount in the subject
- 22% 12 points below typical (34%)
Latest Parachute emails
All 27 campaignsWhen Parachute sends
Monday, Tuesday and Saturday are the busiest days, within two points or one email of each other (up to 22% of sends). 7pm is the most common hour (up to 44% of sends). Across 27 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 19% |
| Tuesday | 6 | 22% |
| Wednesday | 3 | 11% |
| Thursday | 3 | 11% |
| Friday | 2 | 7% |
| Saturday | 5 | 19% |
| Sunday | 3 | 11% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 2 | 7% |
| 10am | 0 | 0% |
| 11am | 5 | 19% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 1 | 4% |
| 5pm | 0 | 0% |
| 6pm | 1 | 4% |
| 7pm | 12 | 44% |
| 8pm | 4 | 15% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 2 | 7% |
Parachute subject lines
The median runs 21 characters across 4 words, against 35 for the typical Home & Living brand. The words Parachute reaches for most: “new” and “off”.
- “Something’s Changing at Home” 28 chars · Oct 5
- “New: A Better Red” 17 chars · Oct 4
- “GET COMFORTABLE” 15 chars · Oct 3
- “15% Off Your Reset” 18 chars · Sep 30
- “We all have a type” 18 chars · Sep 29
What Parachute sends
Mostly Promotions & Sales, at 74% of campaigns.
The stack behind the sends
Parachute sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Parachute campaign carries 9 images.
Compare Parachute with Restoration Hardware and Pottery Barn
See how Restoration Hardware and Pottery Barn send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.
How this is measured
Every figure comes from real Parachute emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 12 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.