How Pottery Barn does email marketing
Home & Living111 campaigns · www.potterybarn.com · RSS
Pottery Barn is a home furnishings retailer. It sells furniture, bedding, bath, lighting, rugs, and window treatments, among other home decor items.
Pottery Barn sends about 16.5 campaigns a week, most often on Fri around 2am US Eastern. Its median subject line runs 35 characters, and 21% carry an emoji.
- Campaigns a week
- 16.5
- Median subject
- 35 chars
- Median words
- 492
- Carry a promo code
- 0%
When Pottery Barn sends
Across 108 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Pottery Barn chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Pottery Barn sends
Mostly Promotions & Sales (38% of campaigns).
The stack behind the sends
Pottery Barn sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Turn (Amobee) Advertising
- every campaign
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical Pottery Barn campaign carries 492 words and 21 images.
How this is measured
Every figure comes from real Pottery Barn emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Pottery Barn campaigns.