How West Elm does email marketing
Home & Living103 campaigns · www.westelm.com · RSS
West Elm offers modern furniture and home decor featuring inspiring designs and colors. Create a stylish space with home accessories from West Elm.
West Elm sends about 15.1 campaigns a week, most often on Fri around 9am US Eastern. Its median subject line runs 28 characters, and 3% carry an emoji.
- Campaigns a week
- 15.1
- Median subject
- 28 chars
- Median words
- 315
- Carry a promo code
- 0%
When West Elm sends
Across 95 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when West Elm chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What West Elm sends
Mostly Product Showcase (47% of campaigns).
The stack behind the sends
West Elm sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Turn (Amobee) Advertising
- every campaign
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical West Elm campaign carries 315 words and 11 images.
How this is measured
Every figure comes from real West Elm emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse West Elm campaigns.